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Getting a certificate in digital marketing can offer several career benefits. One important benefit of a digital marketing certificate program is that you can build in-demand, job-ready skills in this field, including navigating social media platforms, using CRM tools, and analyzing marketing data.

A digital marketing certificate's benefits may include exploring your creative and strategic sides, learning new technologies, and networking with other digital marketers inside a structured learning experience. A digital marketing certificate may also open up more job prospects in the digital marketing world.

Read more: 8 Industry-Recognized Digital Marketing Certificates + How to Get One鈥�

Marketing management is vital to a business's ability to generate revenue, create a brand, and better understand its customer base. Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company鈥檚 reputation, and improving customer interactions. Some essential marketing functions of marketing management include managing, analyzing, and aligning with a company鈥檚 goals.

Marketing management aims to provide cohesion and direction for campaigns or other marketing efforts. It鈥檚 a data-driven, strategically planned system supervised by professionals working in marketing management.

Read more: Marketing Management: What Is It and Why Does It Matter?鈥�

Marketers who want to understand what works and why often employ marketing analytics, which refers to the collection and analysis of marketing-specific data.

Gathering data about marketing is an excellent way to understand the return on investment (ROI) of different campaigns, initiatives, and efforts, such as publishing a new blog post or monitoring the success of a revised email campaign. The data you gather from either scenario can help you determine whether it was successful enough to repeat鈥攐r should be adjusted in some way.

Read more: Marketing Analytics: What It Is, Why It's Important and More鈥�