Learn how data analysts and business analysts work with data to drive better business decisions (and find out which might be a better career fit for you).
Data analysts and business analysts both help drive data-driven decision-making in their organizations. Data analysts work more closely with the data itself, while business analysts are more involved in addressing business needs and recommending solutions. Both are highly sought-after roles that are typically well-compensated.
In this article, we鈥檒l look closer at what makes each role unique and why you might choose to pursue either as a career. Afterward, if either path intrigues you, consider enrolling in the Microsoft Business Analyst Professional Certificate, where you鈥檒l have the opportunity to learn how to identify, analyze, and document business problems and opportunities using various requirements-gathering techniques.
Business analysts and data analysts have similar roles, and some companies might use the terms interchangeably. Yet, while both types of analysts use data to improve business decisions, they do so in different ways.听
Business analysts help identify problems, opportunities, and solutions for their organizations. They do this by:
Evaluating a company鈥檚 current functions and IT structures
Reviewing processes and interviewing team members to identify areas for improvement
Presenting findings and recommendations to management and other key stakeholders
Creating visuals and financial models to support business decisions
Training and coaching staff in new systems
BI analysts are somewhat of a hybrid between business and data analysts. They use analysis, modeling, and visualization of industry trends and the competitive landscape to help businesses cut losses and increase profits.
Data analysts gather, clean, analyze, visualize, and present existing data to help inform business decisions. An effective data analyst uses data to answer a question and empower decision-makers to plot the best course of action. Common tasks for a data analyst might include:
Working with business leaders and stakeholders to define a problem or business need
Identifying and sourcing data聽
Cleaning and preparing data for analysis
Analyzing data for patterns and trends
Visualizing data to make it easier to understand
Presenting data in such a way that it tells a compelling story
Learn more about the job of a data analyst in this lecture from Google's Data Analytics Professional Certificate:
Business and data analysts can come from various academic backgrounds, though many companies look for candidates with at least a bachelor鈥檚 degree. Generally speaking, business analysts might have a degree in a business-related field, while data analysts often have degrees in STEM fields like statistics, math, or computer science.
Earning a graduate degree focusing on data analytics could open opportunities for advancement in either field.
Read more: What Is a Bachelor鈥檚 Degree? Types, Cost, and Application Requirements
Data analytics and business analytics require similar interpersonal skills but slightly different technical skill sets. Whichever path you choose, for example, you can set yourself up for success by being a good:
Oral and written communicator
Problem solver
Organizer
Collaborator
While both occupations work with data, they do so in different ways. Here鈥檚 a look at some common skills for each.
Data analyst | Business analyst |
---|---|
Data analysis | Needs analysis |
Statistics | Prototyping |
Knowledge of data structures | Knowledge of business structures |
SQL and statistical programming | Microsoft Visio and software design tools |
The in-demand skills involved in data and business analysis often draw high salaries. According to Glassdoor, business analysts in the US earn a median total pay of $105,000 as of September 2025, while data analysts bring in a median total pay of $92,000 [, ]. This figure includes base salary and additional pay, which may represent profit-sharing, commissions, bonuses, or other compensation.
Keep yourself up to date with the latest data career trends by subscribing to on LinkedIn. Or, discover the following free, digital resources:
Learn from an industry expert: Meet the Data Analyst Using His Creativity to Tell Visual Stories
Watch this video on YouTube:
Get your questions answered: 7 Questions with a Data Analytics Professor
Whether you want to develop a new skill, get comfortable with an in-demand technology, or advance your abilities, keep growing with a 糖心vlog官网观看 Plus subscription. You鈥檒l get access to over 10,000 flexible courses.听
Both roles are in demand and well paid. The best option for you will depend on your unique interests, skills, and career goals. If you gravitate more toward mathematics and statistics, then a data analyst position could be a good fit. If you鈥檙e more of a business-minded problem solver, consider business analytics instead. 鈥 鈥
Yes, data analysts can become business analysts (and vice versa). Many of the skills overlap. A data analyst moving into business analytics might want to polish up on their knowledge of business structures and process prototyping. Business analysts who鈥檇 like to work more closely with data sets can build their SQL, statistical programming, and data management skills. 鈥 鈥
Data analysts come from a range of educational backgrounds. Degrees in mathematics, statistics, and computer science tend to teach the math and analysis skills needed on the job. But a business degree can equip you with the ability to analyze business problems and communicate solutions effectively鈥攁lso important skills.鈥 鈥
Glassdoor. ", https://www.glassdoor.com/Salaries/business-analyst-salary-SRCH_KO0,16.htm." Accessed September 4, 2025.
Glassdoor. ", https://www.glassdoor.com/Salaries/data-analyst-salary-SRCH_KO0,12.htm." Accessed September 4, 2025.
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