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HubSpot certification overview聽

A HubSpot certification is a globally recognized credential that professionals obtain for three main reasons:聽

• Updating skills in digital marketing, sales, customer support, and more

• Demonstrating expertise in a particular HubSpot skill set聽

• Enhancing a resume, portfolio, LinkedIn profile, or job application聽

HubSpot Academy, HubSpot鈥檚 official resource for taking courses and getting certified, offers 25 certifications spanning different professional roles, software functions, and experience levels. Refer to the table below to explore the range of HubSpot Academy鈥檚 certifications.

About HubSpot

HubSpot is a digital marketing industry leader offering customer relationship management (CRM) software to help companies generate leads, align marketing and sales teams, improve sales enablement, and boost return on investment (ROI).听

According to Datanyze, HubSpot was the marketing automation solution globally as of July 2024, with 33.99 per cent market share, outperforming Active Campaign, Adobe Experience Cloud, Oracle Marketing Cloud, Welcome, and others [].

7 popular HubSpot certifications for beginners聽

In this section, we鈥檒l cover beginner HubSpot certifications listed as popular on HubSpot Academy.

We鈥檝e included what you鈥檒l learn, the course format, and the length of each certification. Use these breakdowns as a model for your research process.听聽

1. HubSpot Inbound Marketing Certification聽

• What you鈥檒l learn: How to create engaging content, nurture leads, optimize marketing processes, and use automation and artificial intelligence (AI) tools聽

• Course format: 7 lessons, 24 videos, 7 quizzes聽

• Length: 4:54 hours聽

2. HubSpot Inbound Certification聽

• What you鈥檒l learn: The foundations of inbound marketing and the flywheel model, and how to create a company purpose and set goals

• Course format: 6 lessons, 15 videos, 4 quizzes

• Length: 2:02 hours聽

3. HubSpot Email Marketing Certification聽

• What you鈥檒l learn: The fundamentals of email marketing and how to use HubSpot鈥檚 free email marketing tool

• Course format: 9 lessons, 28 videos, 9 quizzes

• Length: 4:05 hours聽

4. HubSpot Content Marketing Certification

• What you鈥檒l learn: How to develop a content strategy, use a content creation framework for producing consistent and effective content, repurpose content, promote content, and analyze content performance聽

• Course format: 12 lessons, 54 videos, 11 quizzes聽

• Length: 7:50 hours

5. HubSpot Social Media Marketing Certification聽

• What you鈥檒l learn: How to develop an inbound social media strategy, perform social media listening and monitoring, and build relationships on social media聽

• Course format: 8 lessons, 38 videos, 29 quizzes聽

• Length: 4.14 hours聽

6. HubSpot Inbound Sales Certification聽

• What you鈥檒l learn: How to identify which leads to contact, earn leads鈥� trust and attention, understand buyers, and run sales calls and presentations聽聽

• Course format: 5 lessons, 22 videos, 5 quizzes聽

• Length: 3:12 hours

7. HubSpot SEO Certification聽

• What you鈥檒l learn: How to evaluate and improve your site鈥檚 SEO, build backlinks to increase your site鈥檚 visibility, and use insights from keyword research聽

• Course format: 6 hours, 26 videos, 5 quizzes聽聽

• Length: 3:51 hours

Reasons to get a HubSpot certification聽

In addition to the fact that HubSpot skills and certifications are globally recognized, HubSpot certification has several career benefits we鈥檒l explore below:聽

1. Get the attention of employers.听

Having a HubSpot certification can make it easier to get employers鈥� attention. As of July 2024, companies are posting job openings in Canada on LinkedIn, Glassdoor, and Indeed and listing HubSpot certifications (or experience) as a preferred or required qualification.听

The available job titles include marketing coordinator, marketing manager, business analyst, digital marketing coordinator, and more.

Companies seeking employees with HubSpot certifications include Venture for Canada, Architech, Orium, and StackAdapt, among others. The industries seeking these certifications include higher education, media, branding and marketing, software, educational services, green tech, and more.听

2. Learn in-demand skills from inbound marketing experts.

Completing the courses for a certification exam exposes you to the experience and perspectives of HubSpot expertise. HubSpot Academy鈥檚 certification courses' instructors specialize in content areas, such as conversions, automation, and developer content.听

3. Stay current on the latest marketing and sales trends.听

HubSpot continually updates its software, and certification courses and exams will change to reflect its latest features and functionality. These courses and exams are an opportunity to build and maintain cutting-edge CRM skills.听聽

4. Add credentials to your LinkedIn profile, website, and more.听

HubSpot Academy allows you to showcase your expertise with certificates and badges. After completing a certification, you can download the certificate and badge, embed them on a website, add them to your LinkedIn profile and email signature, and share them on your social media profiles.听

Displaying HubSpot certificates or badges can visually enhance your online presence and make your expertise easily recognizable to employers.

5. Launch a variety of career paths.听聽

HubSpot certifications can open up a variety of career opportunities, including:聽

• Getting a job that requires experience with HubSpot or a certification in a content area

• Becoming a so that you can provide consulting, tech implementation, or hands-on services to companies and teams on how to get the most out of HubSpot

• Becoming a so that you can deliver training to companies and teams

• Applying your HubSpot skill set to growing your own business and improving experiences for your customers

How to get HubSpot certified聽

As of February 2023, there are over 200,000 HubSpot-certified professionals []. To start your certification journey and join them, follow the steps below:聽聽

1. Become familiar with HubSpot by signing up for a and familiarizing yourself with the platform鈥檚 features and functionality. This allows you to choose the path that aligns with your passions and career goals.听聽

2. Sign up for a and explore the certifications in your content area, such as marketing, sales, or customer service.听

3. Select a course and enrol. Once inside your Academy account, you can view the course breakdown, download a study guide, and pursue other courses in your content area. All HubSpot certification courses are free.

4. Complete all lessons and quizzes to learn core principles in your content area and tactics for success.听

5. Pass the certification exam. You鈥檒l find an exam to test your knowledge at the end of each course. Each exam has a passing score (number of questions you need to answer correctly), a time limit to take the exam, and a policy for retaking the exam.听聽

6. Earn your certificate. After passing the certification exam, you can view, download, and embed your certificate to showcase your new credential.听

7. Keep your certification active by taking a recertifying exam before the expiration date.听

It鈥檚 important to note how long your certifications remain active. For example, the Inbound Marketing certification remains active for 25 months, while the Sales Software certification remains active for 13 months.听

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Taking online courses can be a great way to build skills in HubSpot, get to know the platform, prepare for a certifying exam, and discover career opportunities. Explore these options:聽