In this course, you will learn how to create and implement an effective lead management strategy for your business using HubSpot鈥檚 tools. After learning the importance of lead management within the context of the buyer鈥檚 journey, you will learn best practices for auditing and mapping out your process as well as for using a sales and marketing SLA. You鈥檒l learn how to organize your leads by both segmenting them and qualifying them within a lead qualification framework. Nurturing relationships with your leads will be a key part of these practices, as well. Next, you鈥檒l learn how to assign values to leads in order to prioritize outreach along with how to quickly assign each lead to the right representative on your team. You鈥檒l learn to use metrics to track your lead management results and report them using HubSpot鈥檚 dashboard. Finally, the course will culminate in the application of your skills to build a lead management flow in HubSpot.
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Lead Management with HubSpot
Dieser Kurs ist Teil von Spezialisierung 蹿眉谤 Strategic Customer Relationship Management & Sales Technique
Dozent: Rachel Sheldon
Bei 
enthalten
Empfohlene Erfahrung
Was Sie lernen werden
How to create an effective lead management strategy and workflow
Lead segmentation, qualification, and nurturing within HubSpot
How to track lead managemetn results and report them in a dashboard
Kompetenzen, die Sie erwerben
- Kategorie: Dashboard
- Kategorie: Email Marketing
- Kategorie: Lead Generation
- Kategorie: HubSpot CRM
- Kategorie: Key Performance Indicators (KPIs)
- Kategorie: Sales Pipelines
- Kategorie: Workflow Management
- Kategorie: Sales Management
- Kategorie: Process Mapping
- Kategorie: Performance Reporting
- Kategorie: Sales Process
- Kategorie: Customer Relationship Management (CRM) Software
- Kategorie: Service Level Agreement
- Kategorie: Prioritization
- Kategorie: Marketing Automation
Wichtige Details
Zu Ihrem LinkedIn-Profil hinzuf眉gen
Erfahren Sie, wie Mitarbeiter f眉hrender Unternehmen gefragte Kompetenzen erwerben.
Erweitern Sie Ihre Fachkenntnisse
- Lernen Sie neue Konzepte von Branchenexperten
- Gewinnen Sie ein Grundverst盲ndnis bestimmter Themen oder Tools
- Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
- Erwerben Sie ein Berufszertifikat zur Vorlage
In diesem Kurs gibt es 5 Module
In the first week you will be introduced to the importance and fundamental concepts of lead management. You'll learn how to define your lead lifecycle stages and map out your lead management process. You'll also learn how to use a service level agreement to set your sales and marketing goals as well as how to lead an effective "smarketing" meeting. By the end of the week you will have completed three exercises that will become part of your final peer review project.
Das ist alles enthalten
14 Videos8 Lekt眉ren7 Aufgaben2 Diskussionsthemen
This week you will focus on organizing and nurturing your leads. You'll learn how to segment and qualify leads with a lead qualification framework. You will also learn how to use HubSpots tools to optimize these processes. You鈥檒l discover how to use HubSpot to create a lead nurturing campaign and workflow. You鈥檒l complete two more exercises for your final project.
Das ist alles enthalten
10 Videos6 Lekt眉ren4 Aufgaben
This week is all about lead prioritization and routing. You'll learn how to use lead scoring to prioritize your qualified leads and how to set up this process in HubSpot. In the second lesson you'll learn how to implement lead routing with HubSpot and why it is important to set up this process. You鈥檒l use this new knowledge to complete the final exercise for your course project.
Das ist alles enthalten
6 Videos6 Lekt眉ren5 Aufgaben
In the fourth week you'll learn how to create a lead management dashboard in HubSpot and use it to measure your lead management success. You'll discover key metrics to measure to analyze your success. You'll also learn how to create lead management reports in HubSpot.
Das ist alles enthalten
6 Videos4 Lekt眉ren2 Aufgaben1 Diskussionsthema
In the final week you will be assembling all the exercises you have completed throughout the course and submitting them as a peer review project. You'll review and give feedback on the work of your peers as well as receive feedback on your hard work.
Das ist alles enthalten
3 Videos2 Lekt眉ren1 peer review
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Dozent
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don鈥檛 give refunds, but you can cancel your subscription at any time. See our full refund policy.
Weitere Fragen
Finanzielle Unterst眉tzung verf眉gbar,
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