Product designers oversee the design process of a product. You'll want to gain relevant skills and build a portfolio if you're hoping to become one.
A product designer oversees the design process of a product from start to finish or the improvement of an existing product. A product designer might brainstorm solutions to current pain points, take input from stakeholders, act as a liaison between designers, engineers, and researchers, and more. They understand the bigger goals of the product while being mindful of the details needed to achieve them.
According to Glassdoor, a product designer in the UK makes a median annual salary of 拢51,251 per year []. Compare this with the average total pay for user experience (UX) designers, who earn an average of 拢53,356 per year, and product managers, who make 拢63,592 per year [, ].
To better understand what product designers do here are a few essential tasks:聽
Designing: While a product designer might wear many hats, their principal task is still to design. A product designer will use their knowledge of colour, typography, detail, and other design elements to create a product.听
Read more: What Does a Graphic Designer Do? (And How Do I Become One?)
Thinking of the user: A product designer will generally fold UX principles into their design. That鈥檚 not to say you鈥檒l just make a product user-friendly. Product designers also conduct A/B testing, email surveys, and other UX research. Additionally, some know how to build wireframes, prototypes, and journey maps.
Collaborating across teams: As a person that takes a holistic view of designing a product, a product designer often collaborates with designers, researchers, and business teams. This helps to ensure the finished product aligns with a company鈥檚 goals and folds in all the processes necessary to make the product user-friendly and well-designed.
A UX designer usually focuses on a portion of the design process, making sure user experience is a critical factor in the product鈥檚 design. A product designer might focus on the entirety of the process, including ensuring a product fits a company鈥檚 business needs. UX designers might also work more heavily in the initial design stage of development, while product designers often work to improve existing products.听
A product designer often works with UX designers and is generally expected to have a good understanding of UX principles. Sometimes, the two titles get used interchangeably, leading to understandable confusion.
A product designer鈥檚 role wears many hats. You have several ways available to become a product designer. Here are a few ways to get the ball rolling.
UX/UI: Understanding what a user wants to accomplish, their pain points, and how a product makes them feel is a core design component. Technical skills to learn can include wireframing and prototyping, conducting research, and testing product features. Prototyping tools can consist of Framer, Principle, or Figma.
Visual design tools: A product that鈥檚 pleasing to the eye can delight customers and make for a pleasant user experience. Job descriptions often request you have a sense of aesthetics and some knowledge of the tools used in visual design. These can include Figma, Sketch, or Adobe Creative Suite.
Project management or leadership experience: Having some practice seeing the bigger picture of a process, strategising, and knowing how to execute a vision can come in handy as a product designer. You don鈥檛 have to have worked as a project manager, but some experience creating, overseeing, or implementing a project can be helpful.
A portfolio can show employers your past projects, your aesthetic, and how you incorporate business needs into design. A portfolio as a product designer can have an 鈥淎bout me鈥 section to describe your background and strengths. You can build a portfolio through website builders like WordPress, Wix, Squarespace, or Webflow.听
If you don鈥檛 have enough projects to fill out a website, don鈥檛 worry. You can start by uploading your projects onto your LinkedIn and construct a complete portfolio somewhere down the line. These can include past work projects, personal projects you鈥檝e created, or work from courses you鈥檝e taken.
The road to becoming a product designer isn鈥檛 always straightforward. You can gain related experience by working in roles exposing you to different product design aspects.
Depending on your skill set, you can try starting out in UX design, graphic design, copywriting, or information architect roles.
Regardless of whether you鈥檝e worked in a related role before or you鈥檙e starting from scratch, courses can polish the skills you have yet to master. See where the gaps in your arsenal of skills are. Here are a few that can be useful to you as a product designer.
If you鈥檙e trying to familiarise yourself with UX design processes, consider the Google UX Design Professional Certificate. You鈥檒l have the opportunity to put together a professional portfolio, work with digital design tools, and learn the basics of UX research.
Many technical skills are useful to product designers, such as UX design, interaction/UI design, and visual design. You might also find it helpful to have familiarity with one or more design programs, including:
AutoCAD TurboCAD SelfCAD Fusion 360 Inventor
Knowledge of Figma, Sketch, and Photoshop is also helpful in product design. 鈥
Transitioning into product design isn't necessarily difficult. Chances are you already have skills that can transfer into this role, including problem-solving, communication, and empathy. If you're considering a switch, focus on the technical skills and programs that you'll need to know. Study some product design job listings to get an idea of where to focus your efforts.听 鈥
Common university modules such as industrial design, engineering, and architecture are helpful in building a foundation for product design. Other subjects relevant to product design include graphic design, art, psychology, and organisational behaviour. You won鈥檛 find one single path toward product design, but studying these can help you gain the skills needed. 鈥
Some vital transferable skills for getting into the product design field include empathy, teamwork, communication, attention to detail, and a growth mindset.听 鈥
Glassdoor. ", https://www.glassdoor.co.uk/Salaries/uk-product-designer-salary-SRCH_IL.0,2_IN2_KO3,19.htm?clickSource=searchBtn." Accessed July 17, 2023.
Glassdoor. ", https://www.glassdoor.co.uk/Salaries/uk-ux-designer-salary-SRCH_IL.0,2_IN2_KO3,14.htm?clickSource=searchBtn." Accessed July 17, 2023.
Glassdoor. ", https://www.glassdoor.co.uk/Salaries/uk-product-manager-salary-SRCH_IL.0,2_IN2_KO3,18.htm?clickSource=searchBtn." Accessed July 17, 2023.
Editorial Team
糖心vlog官网观看鈥檚 editorial team is comprised of highly experienced professional editors, writers, and fact...
This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.