"袨褑褨薪泻邪 褍褋锌褨褕薪芯褋褌褨: 屑邪褉泻械褌懈薪谐芯胁邪 邪薪邪谢褨褌懈泻邪 褌邪 胁懈屑褨褉褞胁邪薪薪褟" 褦 锌鈥櫻徰傂感� 褨蟹 褋械屑懈 泻褍褉褋褨胁 锌褉芯谐褉邪屑懈 褋械褉褌懈褎褨泻邪褑褨褩 Google 蟹 褑懈褎褉芯胁芯谐芯 屑邪褉泻械褌懈薪谐褍 褌邪 械谢械泻褌褉芯薪薪芯褩 泻芯屑械褉褑褨褩. 袧邪 褑褜芯屑褍 泻褍褉褋褨 褉芯蟹谐谢褟写邪褞褌褜褋褟 锌褉邪泻褌懈泻懈 褌邪 褨薪褋褌褉褍屑械薪褌懈 屑邪褉泻械褌懈薪谐芯胁芯褩 邪薪邪谢褨褌懈泻懈. 袨褔褨泻褍褦褌褜褋褟, 褖芯 褎邪褏褨胁褑褨 蟹 褑懈褎褉芯胁芯谐芯 屑邪褉泻械褌懈薪谐褍 褌邪 械谢械泻褌褉芯薪薪芯褩 泻芯屑械褉褑褨褩 斜褍写褍褌褜 邪薪邪谢褨蟹褍胁邪褌懈 写邪薪褨 蟹 褉褨蟹薪懈褏 写卸械褉械谢 (褌邪泻懈褏 褟泻 胁械斜褋褌芯褉褨薪泻懈, 泻邪薪邪谢懈 褑懈褎褉芯胁芯谐芯 屑邪褉泻械褌懈薪谐褍 褨 褋邪泄褌懈 械谢械泻褌褉芯薪薪芯褩 泻芯屑械褉褑褨褩) 褌邪 胁懈泻芯褉懈褋褌芯胁褍胁邪褌懈 褩褏 写谢褟 芯褌褉懈屑邪薪薪褟 褨薪褎芯褉屑邪褑褨褩 锌褉芯 泻谢褨褦薪褌褨胁. 袙懈 斜褍写械褌械 褋褌胁芯褉褞胁邪褌懈 屑械写褨邪锌谢邪薪懈 褨 褋褌邪胁懈褌懈 褑褨谢褨 械褎械泻褌懈胁薪芯褋褌褨. 袙懈 写褨蟹薪邪褦褌械褋褟, 褟泻 胁懈屑褨褉褞胁邪褌懈 泄 邪薪邪谢褨蟹褍胁邪褌懈 写邪薪褨 屑邪褉泻械褌懈薪谐芯胁懈褏 泻邪屑锌邪薪褨泄 蟹邪 写芯锌芯屑芯谐芯褞 褨薪褋褌褉褍屑械薪褌褨胁 Google Analytics, Google Ads 褌芯褖芯. 袩芯褌褨屑 薪邪胁褔懈褌械褋褟 泻芯褉懈谐褍胁邪褌懈 屑邪褉泻械褌懈薪谐芯胁懈泄 斜褞写卸械褌 胁褨写锌芯胁褨写薪芯 写芯 邪薪邪谢褨褌懈褔薪懈褏 写邪薪懈褏, 芯褌褉懈屑邪薪懈褏 薪邪 芯褋薪芯胁褨 泻谢褞褔芯胁懈褏 锌芯泻邪蟹薪懈泻褨胁. 袙懈 胁懈泻芯褉懈褋褌芯胁褍胁邪褌懈屑械褌械 褉械蟹褍谢褜褌邪褌懈 A/B-褌械褋褌褍胁邪薪薪褟 写谢褟 芯锌褌懈屑褨蟹邪褑褨褩 泻邪屑锌邪薪褨褩 褌邪 胁懈蟹薪邪褔械薪薪褟 锌芯泻邪蟹薪懈泻褨胁, 褖芯 谐邪褉邪薪褌褍褞褌褜 褩褩 褍褋锌褨褏. 袙懈 蟹屑芯卸械褌械 邪薪邪谢褨蟹褍胁邪褌懈 泄 胁褨蟹褍邪谢褨蟹褍胁邪褌懈 写邪薪褨 褌邪 褨写械褩 胁 械谢械泻褌褉芯薪薪懈褏 褌邪斜谢懈褑褟褏 褨 谐芯褌褍胁邪褌懈 锌褉械蟹械薪褌邪褑褨褩, 褖芯斜 写褨谢懈褌懈褋褟 褏芯写芯屑 泻邪屑锌邪薪褨褩 邪斜芯 褩褩 褉械蟹褍谢褜褌邪褌邪屑懈 褨蟹 蟹邪褑褨泻邪胁谢械薪懈屑懈 褋褌芯褉芯薪邪屑懈.
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袨褑褨薪泻邪 褍褋锌褨褕薪芯褋褌褨: 屑邪褉泻械褌懈薪谐芯胁邪 邪薪邪谢褨褌懈泻邪 褌邪 胁懈屑褨褉褞胁邪薪薪褟
This course is part of 笑懈褎褉芯胁懈泄 屑邪褉泻械褌懈薪谐 褨 械谢械泻褌褉芯薪薪邪 泻芯屑械褉褑褨褟 胁褨写 Google Professional Certificate
Instructor: Google Career Certificates
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What you'll learn
些芯 褌邪泻械 屑械写褨邪锌谢邪薪褍胁邪薪薪褟 褌邪 褋褌褉邪褌械谐褨褩
些芯 褦 蟹邪锌芯褉褍泻芯褞 褍褋锌褨褏褍 屑邪褉泻械褌懈薪谐芯胁芯褩 泻邪屑锌邪薪褨褩
袨褑褨薪褞胁邪薪薪褟 锌芯泻邪蟹薪懈泻褨胁 蟹邪 褑褨谢褟屑懈 械褎械泻褌懈胁薪芯褋褌褨 褌邪 胁薪械褋械薪薪褟 泻芯褉懈谐褍胁邪薪褜 褍 屑邪褉泻械褌懈薪谐芯胁懈泄 斜褞写卸械褌 邪斜芯 褋褌褉邪褌械谐褨褞
小褌胁芯褉械薪薪褟 锌褉械蟹械薪褌邪褑褨泄 褌邪 蟹胁褨褌褨胁 写谢褟 褨薪褎芯褉屑褍胁邪薪薪褟 蟹邪褑褨泻邪胁谢械薪懈褏 褋褌芯褉褨薪 锌褉芯 褏褨写, 褍褋锌褨褏 邪斜芯 胁懈褋薪芯胁泻懈 屑邪褉泻械褌懈薪谐芯胁芯褩 泻邪屑锌邪薪褨褩
Skills you'll gain
- Web Analytics
- Google Analytics
- Data Visualization
- Data Import/Export
- Marketing
- Marketing Analytics
- Stakeholder Communications
- Data Analysis
- Presentations
- Pivot Tables And Charts
- Performance Measurement
- Key Performance Indicators (KPIs)
- A/B Testing
- Google Ads
- Spreadsheet Software
- Marketing Budgets
- Digital Marketing
- Return On Investment
- Media Planning
Details to know
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29 assignments
See how employees at top companies are mastering in-demand skills
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- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Google
There are 4 modules in this course
袙懈 写褨蟹薪邪褦褌械褋褟 锌褉芯 屑邪褉泻械褌懈薪谐芯胁褨 泻邪屑锌邪薪褨褩 褌邪 锌褉芯 褌械, 褟泻 屑邪褉泻械褌芯谢芯谐懈 胁懈蟹薪邪褔邪褞褌褜 褑褨谢褜芯胁褨 锌芯泻邪蟹薪懈泻懈 械褎械泻褌懈胁薪芯褋褌褨. 袙懈 褌邪泻芯卸 写芯褋谢褨写卸褍胁邪褌懈屑械褌械 屑械写褨邪锌谢邪薪褍胁邪薪薪褟 褨 锌褉邪泻褌懈泻褍 褋褌胁芯褉械薪薪褟 胁谢邪褋薪芯谐芯 屑械写褨邪锌谢邪薪褍. 袧邪 蟹邪胁械褉褕械薪薪褟 胁懈 芯蟹薪邪泄芯屑懈褌械褋褜 蟹 锌芯褕懈褉械薪懈屑懈 褨薪褋褌褉褍屑械薪褌邪屑懈, 褟泻褨 胁懈泻芯褉懈褋褌芯胁褍褞褌褜褋褟 胁 屑邪褉泻械褌懈薪谐芯胁褨泄 邪薪邪谢褨褌懈褑褨, 褨 蟹 褌懈屑, 褟泻 胁芯薪懈 锌褉邪褑褞褞褌褜.
What's included
12 videos11 readings6 assignments2 discussion prompts
袙懈 写褨蟹薪邪褦褌械褋褟 锌褉芯 泻谢褞褔芯胁褨 锌芯泻邪蟹薪懈泻懈 褌邪 写卸械褉械谢邪 写邪薪懈褏 蟹 褉褨蟹薪懈褏 锌谢邪褌褎芯褉屑. 袙懈 薪邪胁褔懈褌械褋褟 胁懈泻芯褉懈褋褌芯胁褍胁邪褌懈 锌芯泻邪蟹薪懈泻懈 胁 Google Analytics 褨 Google Ads 写谢褟 芯褌褉懈屑邪薪薪褟 褨薪褎芯褉屑邪褑褨褩 锌褉芯 屑邪褉泻械褌懈薪谐芯胁褨 泻邪屑锌邪薪褨褩. 袙懈 褌邪泻芯卸 写褨蟹薪邪褦褌械褋褟, 褟泻 锌芯胁鈥櫻徯沸把傂� 写邪薪褨 Google Ads 褨 Google Analytics 褌邪 械泻褋锌芯褉褌褍胁邪褌懈 写邪薪褨 蟹 芯斜芯褏 锌谢邪褌褎芯褉屑 写谢褟 锌芯写邪谢褜褕芯谐芯 邪薪邪谢褨蟹褍.
What's included
8 videos11 readings7 assignments
袙懈 写芯褋谢褨写卸褍胁邪褌懈屑械褌械 锌芯泻邪蟹薪懈泻懈 褌邪 褉械蟹褍谢褜褌邪褌懈, 褟泻褨 胁懈蟹薪邪褔邪褞褌褜 褍褋锌褨褕薪褍 屑邪褉泻械褌懈薪谐芯胁褍 泻邪屑锌邪薪褨褞. 袙懈 褉芯蟹谐谢褟薪械褌械 褉褨蟹薪褨 锌芯泻邪蟹薪懈泻懈, 褟泻褨 写芯锌芯屑邪谐邪褞褌褜 胁懈蟹薪邪褔邪褌懈 ROI 邪斜芯 ROAS 屑邪褉泻械褌懈薪谐芯胁芯谐芯 锌褉芯褦泻褌褍, 褖芯斜 屑芯卸薪邪 斜褍谢芯 胁薪械褋褌懈 泻芯褉械泻褌懈胁懈 写谢褟 锌褨写胁懈褖械薪薪褟 褉械薪褌邪斜械谢褜薪芯褋褌褨. 袙懈 褌邪泻芯卸 薪邪胁褔懈褌械褋褟 锌谢邪薪褍胁邪褌懈 褋褌褉邪褌械谐褨褩 褌邪 锌褉芯胁芯写懈褌懈 A/B-褌械褋褌褍胁邪薪薪褟 写谢褟 芯锌褌懈屑褨蟹邪褑褨褩 屑邪褉泻械褌懈薪谐芯胁芯褩 泻邪屑锌邪薪褨褩. 袉 薪邪芯褋褌邪薪芯泻, 胁懈 写褨蟹薪邪褦褌械褋褟, 褟泻懈泄 胁懈谐谢褟写 屑邪褦 褍褋锌褨褕薪邪 屑邪褉泻械褌懈薪谐芯胁邪 泻邪屑锌邪薪褨褟 褌邪 褖芯 褉芯斜懈褌褜 褩褩 褍褋锌褨褕薪芯褞.
What's included
6 videos7 readings6 assignments2 discussion prompts
袙懈 写褨蟹薪邪褦褌械褋褟, 褟泻 锌褉邪褑褞胁邪褌懈 褨蟹 蟹邪褑褨泻邪胁谢械薪懈屑懈 褋褌芯褉芯薪邪屑懈, 锌械褉械写斜邪褔邪褞褔懈 褩褏薪褨 锌芯褌褉械斜懈 泄 褨薪褎芯褉屑褍褞褔懈 褩褏 锌褉芯 锌械褉械斜褨谐 邪斜芯 褉械蟹褍谢褜褌邪褌懈 泻邪屑锌邪薪褨褩. 袙懈 薪邪胁褔懈褌械褋褟 邪薪邪谢褨蟹褍胁邪褌懈, 褎褨谢褜褌褉褍胁邪褌懈 泄 谐芯褌褍胁邪褌懈 锌芯泻邪蟹薪懈泻懈 褌邪 邪薪邪谢褨褌懈褔薪褨 写邪薪褨 写谢褟 锌褉械写褋褌邪胁谢械薪薪褟 蟹邪褑褨泻邪胁谢械薪懈屑 褋褌芯褉芯薪邪屑. 袙懈 褌邪泻芯卸 锌芯褌褉械薪褍褦褌械褋褜 褋褌胁芯褉褞胁邪褌懈 胁褨蟹褍邪谢褨蟹邪褑褨褩 写邪薪懈褏, 锌褉械蟹械薪褌邪褑褨褩 泄 褨薪褎芯褉屑邪褑褨泄薪褨 锌邪薪械谢褨, 褟泻褨 写邪褞褌褜 蟹屑芯谐褍 褔褨褌泻芯 锌褨写褋褍屑褍胁邪褌懈 薪械芯斜褏褨写薪褍 褨薪褎芯褉屑邪褑褨褞 写谢褟 蟹邪褑褨泻邪胁谢械薪懈褏 褋褌芯褉褨薪. 袧邪锌褉懈泻褨薪褑褨 泻褍褉褋褍 胁懈 蟹邪褋褌芯褋褍褦褌械 芯褌褉懈屑邪薪褨 蟹薪邪薪薪褟, 锌褉械写褋褌邪胁谢褟褞褔懈 蟹邪褑褨泻邪胁谢械薪懈屑 褋褌芯褉芯薪邪屑 邪薪邪谢褨褌懈褔薪褨 胁懈褋薪芯胁泻懈.
What's included
9 videos13 readings10 assignments1 discussion prompt
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小褍褌褜 褑懈褎褉芯胁芯谐芯 屑邪褉泻械褌懈薪谐褍 锌芯谢褟谐邪褦 褍 褎芯褉屑褍胁邪薪薪褨 蟹胁鈥櫻徯沸貉栃� 屑褨卸 斜褉械薪写芯屑 褨 泻谢褨褦薪褌邪屑懈 胁 袉薪褌械褉薪械褌褨. 笑懈褎褉芯胁懈泄 屑邪褉泻械褌懈薪谐 锌械褉械写斜邪褔邪褦 胁懈泻芯褉懈褋褌邪薪薪褟 褋芯褑褨邪谢褜薪懈褏 屑械褉械卸, 屑械写褨泄薪芯褩 褉械泻谢邪屑懈, 械谢械泻褌褉芯薪薪芯褩 锌芯褕褌懈, 锌芯褕褍泻芯胁懈褏 褋懈褋褌械屑 褌邪 褨薪褕懈褏 芯薪谢邪泄薪-泻邪薪邪谢褨胁 写谢褟 蟹邪谢褍褔械薪薪褟 泻谢褨褦薪褌褨胁, 褩褏薪褜芯谐芯 蟹邪芯褏芯褔械薪薪褟 写芯 蟹写褨泄褋薪械薪薪褟 锌芯泻褍锌芯泻 褌邪 褎芯褉屑褍胁邪薪薪褟 谢芯褟谢褜薪芯褋褌褨 泻谢褨褦薪褌褨胁.聽
袝谢械泻褌褉芯薪薪邪 泻芯屑械褉褑褨褟聽鈥� 褑械 褌芯褉谐褨胁谢褟 褌芯胁邪褉邪屑懈 褌邪 锌芯褋谢褍谐邪屑懈 褔械褉械蟹 袉薪褌械褉薪械褌. 袝谢械泻褌褉芯薪薪邪 泻芯屑械褉褑褨褟 蟹写褨泄褋薪褞褦褌褜褋褟 薪邪 芯褋薪芯胁褨 芯薪谢邪泄薪-锌谢邪褌褎芯褉屑 写谢褟 泻褍锌褨胁谢褨 泄 锌褉芯写邪卸褍 褌芯胁邪褉褨胁 褌邪 锌芯褋谢褍谐, 褨, 蟹芯泻褉械屑邪, 锌械褉械写斜邪褔邪褦 褋褌胁芯褉械薪薪褟 褋邪泄褌褍 褨薪褌械褉薪械褌-屑邪谐邪蟹懈薪褍, 褎芯褉屑褍胁邪薪薪褟 邪褋芯褉褌懈屑械薪褌褍, 锌褉芯胁械写械薪薪褟 褉懈薪泻芯胁懈褏 写芯褋谢褨写卸械薪褜, 胁懈泻芯薪邪薪薪褟 蟹邪屑芯胁谢械薪褜 褌邪 邪薪邪谢褨蟹 械褎械泻褌懈胁薪芯褋褌褨 褉芯斜芯褌懈 屑邪谐邪蟹懈薪褍.
肖邪褏褨胁褑褨 蟹 褑懈褎褉芯胁芯谐芯 屑邪褉泻械褌懈薪谐褍 褌邪 械谢械泻褌褉芯薪薪芯褩 泻芯屑械褉褑褨褩 胁懈泻芯薪褍褞褌褜 褑褨谢褍 薪懈蟹泻褍 蟹邪胁写邪薪褜, 锌芯胁鈥櫻徯沸靶叫秆� 褨蟹 褉械泻谢邪屑芯褞 褌邪 锌褉芯写邪卸邪屑懈 胁 袉薪褌械褉薪械褌褨. 袪褨蟹薪褨 泻芯屑锌邪薪褨褩 胁懈蟹薪邪褔邪褞褌褜 褑褨 芯斜芯胁鈥櫻徯沸盒� 锌芯-褉褨蟹薪芯屑褍, 邪谢械 褔邪褋褌芯 胁芯薪懈 覒褉褍薪褌褍褞褌褜褋褟 薪邪 邪薪邪谢芯谐褨褔薪懈褏 锌褉懈薪褑懈锌邪褏. 袟邪蟹胁懈褔邪泄 写芯 屑邪褉泻械褌懈薪谐芯胁懈褏 芯斜芯胁鈥櫻徯沸貉栃� 胁褨写薪芯褋褟褌褜 锌谢邪薪褍胁邪薪薪褟 泄 褋褌胁芯褉械薪薪褟 褉械泻谢邪屑薪懈褏 芯谐芯谢芯褕械薪褜 褌邪 褨薪褕芯谐芯 泻芯薪褌械薪褌褍 写谢褟 褋邪泄褌褨胁, 褋芯褑褨邪谢褜薪懈褏 屑械褉械卸 褨 械谢械泻褌褉芯薪薪芯褩 锌芯褕褌懈; 芯锌褌懈屑褨蟹邪褑褨褞 泻芯薪褌械薪褌褍 写谢褟 锌芯褕褍泻芯胁懈褏 褋懈褋褌械屑; 邪薪邪谢褨蟹 写邪薪懈褏 写谢褟 褎芯褉屑褍胁邪薪薪褟 褔褨褌泻芯褩 屑邪褉泻械褌懈薪谐芯胁芯褩 泻邪褉褌懈薪懈; 泻械褉褍胁邪薪薪褟 褨薪褌械褉薪械褌-屑邪谐邪蟹懈薪邪屑懈; 邪 褌邪泻芯卸 褋褌胁芯褉械薪薪褟 褌邪 芯薪芯胁谢械薪薪褟 褋锌懈褋泻褨胁 写芯褋褌褍锌薪芯谐芯 邪褋芯褉褌懈屑械薪褌褍.
袩褨写 褔邪褋 锌邪薪写械屑褨褩 泻褨谢褜泻褨褋褌褜 胁邪泻邪薪褋褨泄 褍 褋褎械褉褨 褑懈褎褉芯胁芯谐芯 屑邪褉泻械褌懈薪谐褍 褌邪 械谢械泻褌褉芯薪薪芯褩 泻芯屑械褉褑褨褩 褋褍褌褌褦胁芯 蟹褉芯褋谢邪 蟹 芯谐谢褟写褍 薪邪 褌械, 褖芯 斜邪谐邪褌芯 泻芯屑锌邪薪褨泄 锌械褉械胁械谢懈 褉芯斜芯褌褍 胁 芯薪谢邪泄薪-褉械卸懈屑. 袟邪 锌械褉褨芯写 蟹 谢褞褌芯谐芯 锌芯 泻胁褨褌械薪褜 2020 褉芯泻褍 褋褎械褉邪 械谢械泻褌褉芯薪薪芯褩 泻芯屑械褉褑褨褩 褉芯蟹胁懈薪褍谢邪褋褟 斜褨谢褜褕械, 薪褨卸 蟹邪 褑褨谢械 锌芯锌械褉械写薪褦 写械褋褟褌懈谢褨褌褌褟. 袟谐褨写薪芯 蟹 写芯褋谢褨写卸械薪薪褟屑, 锌褉芯褌褟谐芯屑 芯褋褌邪薪薪褨褏 12 屑褨褋褟褑褨胁 褍 小楔袗 斜褍谢芯 蟹邪褎褨泻褋芯胁邪薪芯 斜褨谢褜褕 薪褨卸 40 褌懈褋褟褔 胁邪泻邪薪褋褨泄 褍 褋褎械褉褨 褑懈褎褉芯胁芯谐芯 屑邪褉泻械褌懈薪谐褍 褌邪 械谢械泻褌褉芯薪薪芯褩 泻芯屑械褉褑褨褩, 褨 薪邪泄斜谢懈卸褔懈屑懈 褉芯泻邪屑懈 芯褔褨泻褍褦褌褜褋褟 蟹褉芯褋褌邪薪薪褟 泻褨谢褜泻芯褋褌褨 褉芯斜芯褔懈褏 屑褨褋褑褜. 小褍褔邪褋薪懈泄 褉芯蟹胁懈褌芯泻 邪胁褌芯屑邪褌懈蟹邪褑褨褩, 屑邪褕懈薪薪芯谐芯 薪邪胁褔邪薪薪褟 褌邪 薪芯胁懈褏 褌械褏薪芯谢芯谐褨泄 褍 褋褎械褉褨 械谢械泻褌褉芯薪薪芯褩 泻芯屑械褉褑褨褩 褌邪 褑懈褎褉芯胁芯谐芯 屑邪褉泻械褌懈薪谐褍 胁懈屑邪谐邪褦 胁褨写 泻邪薪写懈写邪褌褨胁 锌褉邪泻褌懈褔薪懈褏 褍屑褨薪褜 蟹 胁懈泻芯褉懈褋褌邪薪薪褟 褑懈褎褉芯胁懈褏 褌械褏薪芯谢芯谐褨泄. 效械褉械蟹 胁褨写褋褍褌薪褨褋褌褜 褑懈褏 薪邪胁懈褔芯泻 锌芯锌懈褌 薪邪 泻胁邪谢褨褎褨泻芯胁邪薪懈褏 褎邪褏褨胁褑褨胁 蟹邪谢懈褕邪褦褌褜褋褟 褋褌邪斜褨谢褜薪芯 胁械谢懈泻懈屑. 袨褌褉懈屑邪褌懈 薪邪谢械卸薪褍 锌褨写谐芯褌芯胁泻褍 写谢褟 褉芯斜芯褌懈 胁 褑懈褏 谐邪谢褍蟹褟褏 屑芯卸薪邪, 锌褉芯泄褕芯胁褕懈 泻褍褉褋 褋械褉褌懈褎褨泻邪褑褨褩 锌芯褔邪褌泻芯胁芯谐芯 褉褨胁薪褟 Google Career Certificate.
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