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Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,509 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

TA

Mar 26, 2023

Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.

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1101 - 1125 of 1,574 Reviews for Attract and Engage Customers with Digital Marketing

By Haider A

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Feb 21, 2025

high quality

By Alexandre P d S F

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Feb 12, 2025

Excelente!!!

By Abdul R

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Feb 11, 2025

great course

By Haider A

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Feb 8, 2025

great course

By Bangun K L

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Jan 27, 2025

great course

By Damilola A

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Oct 20, 2024

Satisfactory

By Niloofar E

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Aug 29, 2024

Great Course

By MARCUS H

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Apr 19, 2024

Very Useful!

By tajudeen a

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Dec 31, 2023

Great course

By Muhammad A S

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Sep 16, 2023

Learn a lot.

By Caleb A

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Jul 20, 2023

Great course

By Venkat J

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Jun 7, 2023

Interesting!

By MD F

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May 13, 2023

Great Course

By Pratyush G

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Apr 21, 2023

Realy useful

By Ahmed H A E M

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Mar 6, 2023

Thank you AK

By Tajul I

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Feb 27, 2023

just amazing

By Juliana K

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Sep 20, 2022

Very useful

By Marlene C

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Aug 24, 2022

Nice teacher

By Hamidreza E

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Jul 17, 2022

The best Tnx

By Mark S

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May 30, 2022

Great Course

By Yanga S

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Oct 11, 2025

Informative

By Shreyash K

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Aug 21, 2025

iNFORMATIVE

By Lokanath

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Apr 1, 2025

Good course

By Nh瓢 Q L

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Mar 23, 2025

good course

By Subhasmita m

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Jan 29, 2025

best course