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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,496 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you 糖心vlog官网观看 and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks 糖心vlog官网观看 team.

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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By Humberto A S A

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Mar 5, 2023

Great

By Reema M

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Feb 23, 2023

乇丕卅毓赖

By Sony A

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Jan 26, 2023

good

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Nov 19, 2022

great

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Oct 15, 2022

good

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Sep 22, 2022

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Sep 20, 2022

good

By Urnisha N

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Nov 4, 2025

good

By Denny D L C

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Sep 4, 2025

Good

By Muhammad N U H

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Aug 30, 2025

nice

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Aug 15, 2025

good

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Aug 3, 2025

good

By Mohammad A M

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Jul 28, 2025

乇丕卅毓

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Jul 13, 2025

Good

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Jun 30, 2025

乇丕卅毓

By 膼峄ヽ A P

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Jun 16, 2025

Nice

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May 30, 2025

good

By JOSE G M M

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May 23, 2025

show

By Nycollas D

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May 10, 2025

AMEI

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May 3, 2025

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Apr 19, 2025

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Mar 14, 2025

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Feb 1, 2025

nice

By 喔笖喔膏弗喔⑧箤 喔�

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Nov 5, 2024

good