La transformaci贸n digital es un tema de gran inter茅s, pero 驴qu茅 es exactamente y qu茅 significa para las compa帽铆as? En este curso, desarrollado en la Darden School of Business en la Universidad de Virginia y dirigido por los mejores profesores de Darden y expertos en gesti贸n global de Boston Consulting Group, hablamos de transformaci贸n digital de dos maneras. Primero discutimos el ritmo del cambio y el imperativo que crea para las empresas. Luego, brindamos el contexto para esta transformaci贸n y lo que se necesita para ganar en la era digital. A continuaci贸n, analizamos el marco patentado de BCG, que lo ayuda a identificar 谩reas clave para digitalizar, incluida la estrategia, los procesos centrales y la tecnolog铆a.
Transformaci贸n digital
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Gain insight into a topic and learn the fundamentals.
4.7
(268 reviews)
Beginner level
Recommended experience
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
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What you'll learn
La econom铆a subyacente de la innovaci贸n, la tecnolog铆a y las disrupciones del mercado
Los pros y los contras de las tecnolog铆as digitales actuales que impulsan el avance
C贸mo utilizar el marco de transformaci贸n digital de BCG como una 芦gu铆a pr谩ctica禄 para digitalizar su organizaci贸n
Skills you'll gain
- Leadership
- Market Dynamics
- Design Thinking
- Communication
- Competitive Analysis
- Business Strategy
- Technology Roadmaps
- Corporate Strategy
- Process Design
- Digital Transformation
- Innovation
- Technology Strategies
- Business Technologies
- Product Lifecycle Management
- Emerging Technologies
- Business Transformation
- Business Modeling
- Business Economics
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
14 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
La velocidad exponencial a la que evoluciona la tecnolog铆a crea un imperativo para que las organizaciones deconstruyan su cadena de valor para obtener una ventaja competitiva. Esta semana, discutiremos tres leyes fundamentales sobre c贸mo la informaci贸n digital se puede procesar, comunicar y almacenar. Luego, examinaremos c贸mo la velocidad exponencial del cambio tecnol贸gico est谩 impulsando cambios en la industria. Tambi茅n oir谩 del liderazgo ejecutivo de Pitney Bowes sobre la adaptaci贸n y transformaci贸n en curso de su empresa.
What's included
10 videos3 readings2 assignments3 discussion prompts
La disrupci贸n no es nueva y podemos aprender del pasado c贸mo prosperar, dadas las constantes disrupciones que son el sello distintivo de la era digital. Esta semana, exploraremos las bases de la transformaci贸n digital y la naturaleza del ciclo de vida competitivo. Examinaremos la econom铆a subyacente de la innovaci贸n y el cambio tecnol贸gico. Finalmente, exploraremos la incumbencia y la econom铆a de la innovaci贸n a trav茅s de los lentes de la transformaci贸n digital.
What's included
10 videos3 assignments
El cambio como una constante nunca ha sido m谩s cierto que con las transformaciones digitales. Esta semana examinaremos los impulsores clave de la transformaci贸n digital, las oportunidades que ya han establecido y los desaf铆os que traen. Luego exploraremos las tendencias y tecnolog铆as emergentes, qu茅 es posible/probable en el futuro y qu茅 estamos viendo actualmente en la pr谩ctica.
What's included
20 videos5 assignments
Durante la Semana 4 abordamos el 芦c贸mo禄 de la transformaci贸n digital. Abordamos este desaf铆o con el uso del marco patentado de BCG, que proporciona un modelo estrat茅gico pr谩ctico para pasar de un negocio heredado a uno digitalizado. Explicaremos la dualidad fundamental del marco y los diferentes habilitadores de la transformaci贸n digital.
What's included
20 videos4 assignments
Instructors
Instructor ratings
4.8 (71 ratings)
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Showing 3 of 268
DA
5
Reviewed on Nov 8, 2022
Es una excelente referencia de la forma en que se debe abordar la Transformaci贸n Digital con consultores de clase mundial. Es un apoyo efectivo y real a la innovaci贸n empresarial en todo el mundo.
ZL
4
Reviewed on May 1, 2023
En general estuvo muy interesante, ojal谩 se pudiera chatear o hacer consultas conforme uno va avanzando.
FB
5
Reviewed on Oct 31, 2022
E鈥媥celente curso. De una manera amigable y resumida, muy concreta, te sumerge en la Transformaci贸n Digital.
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