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Absolutely phenomenal course. Dives deep into the A to Z of brand management. Nader is an amazing professor. The best part of this course is the way real life examples were brought into theoretical concepts, especially via interviews of C-Level people at brand companies

This course has opened my mind up to many things! Going into it with little to no knowledge on corporate branding and things of that sort I did not know what to expect. However, I come out of this course wiser and ready to take on new things! Thank you professor Nader.

The course was truly enjoyable. The instructor had a great voice that was a pleasure to listen to. The complex knowledge was presented in a simple and engaging manner, with fun and memorable examples that I will surely remember. This is exactly how teaching should be!

I thoroughly enjoye this course, wish there was more of it! Prof. Nader Tavassoli has done a great job at designing and delivering the course and the modules. I have learnt some every interesting and eye opening concepts and I will apply them in my professional life.

This was much more then I could imagine! So interesting! The course included so many interesting examples and the teaching level is very high. I was looking for more branding courses from London business school but couldn't find, hope there will be more in the future.

I thoroughly enjoyed learning Brand Management from the MOOCs of Prof. Nadar Tavassolli. Thanks to the University of London & London Business School for offering this course through CoursEra.

Thanks to 糖心vlog官网观看 for making this course and knowledge available as a MOOC.

Professor Nader ,reallly has his amazing way of teaching. I truly enjoyed the science and the opportunity to get introduced to this fascinating course. Bringing the brand to life is a magic tenet I'll make sure to use forever. Thanks 糖心vlog官网观看 for the opportunity.

An excellent course that allowed me to take a fresh look at the interactions between business, brand and behavior in my company. Many thanks to Professor Nader Tavassoli for the new opportunities in understanding brand development and its interaction with consumers.

Very useful course that has a holistic approach to cover all aspects. I am a creative and content professional but this course has opened my mind to think deeper about brands when building media solutions. The instructor tone of voice, pace and smile is pleasant :-)

Excellent course! Prof. Tavassoli presents the material in a very concise manner and delves into the heart of branding, brand management, the customer journey and employer strategies. The numerous interviews are a great way to get another perspective on the lesson.

I'm student of Entrepreneurship but this course was eye opening for me. It was very insightful and it sensitized me to key role of HR to deliver on the brand promise and provide customers delightful and memorable experience. Thank you LBS and Prof. Nader Tassavoli.

After 5 weeks, just have to say a big thank you for professor Nader Tavassoli, University of London and 糖心vlog官网观看 for this great opportunity. Valuable and rich content, interviews, business cases. Happy to finish this challenge and looking forward for the next one!

This is definitely a good decision for those wanting to expand their limits and overcome few old'style ideas in regards Brand marketing. A refreshment for the knowledge to acquire during these disruption times where everything is interconnected at a global basis.

The course is excellent. The concepts are explained really good with clearly examples. Also, I think the many interviews with employee from different business helps a lot to understand how the theory fit in the real world and how they have to adapt in each sector.

I always wanted to take a brand management course while I've working for brand space. This course taught me clear perspective with refined words and explained the process how to build brand image. Thank you prof. Tavassoli. I enjoyed a lot throughout this course.

I am very much happy that I learned lots of

Things from this course.It will help my career in future. On the other hand, I am so happy that I got a certificate from well known and renowned university in England.I know this University of London since my childhood.

An exceptionally well structured, presented and very manageable introduction to Brand Management. Professor Tavassoli's approach really engages course participants. I work in international education and this has proven to be a very useful and interesting insight.

I really enjoyed this MOOC. I thought it was well planned and layed out, easy for me to follow. The work load (H.W. & Quiz) was just enough, so i could finish everything with enough time, learn about the topics and not feel over loaded and rushed. it was Awesome.

Precious course, catered to seasoned professionals in marketing and executives. Deep-dive into brand value and brand management. Interesting concept of employee-based brand equity and filled with high caliber interviewees from some of the most admired companies.

Thank you Professor Tavassoli for this amazing course and to share with me your knowledge. Great compliments for your preparation and professionality. I really appreciated your lessons and explanations.

Hope to have the possibility to follow many other courses!

Really interesting course with a good variety of information on branding, marketing and business strategy. The inclusion of interviews with CEOs and marketers from a variety of different external companies really helped to add context to the subjects discussed.

In a short MOOC, this course is perfectly curated to make one understand the various stages of Brand building & the nuances that make the same happen! Thank you Prof Nader for putting this amazing course together! Recommend for any brand building enthusiast ...

Professor Nader Tavassoli does a wonderful job of explaining important Marketing and Branding practices while also keeping the course very engaging. I highly recommend this to anyone who is interested in the business field-you will learn valuable information!

It was a great course, I learned a lot, and for me is very helpful that every concept had a real-life example, I will develop everything I learned in the company I work with, I obtained great ideas from this course! And now I'm a fan of London Business School!

Amazing course! A lot of new information, great presentation of the material. The professor makes fall in love with the topic of the course with his energy and inspiration. The course is amazingly structured, with a sense of humor and lots of examples. Bravo!