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Back to Brand Management: Aligning Business, Brand and Behaviour

Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,714 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands 鈥� regardless of where you are in your organisation 鈥� thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: 鈥淚 hear and I forget. I see and I remember. I do and I understand.鈥�...

Top reviews

SS

Oct 23, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

SS

Apr 20, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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1126 - 1150 of 2,764 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Stephanie P

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Jun 28, 2022

Best course ever! It is very worth it and the teacher explains everything in a very clear way. Loved it!

By srushti k

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May 13, 2022

Excellent course for beginers who wants to understant business brand and behaviour of any organistaion .

By kuldeep c

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Sep 27, 2020

The Course provides a very Holistic knowledge of brand management including a lot of practical examples

By Farheen S

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May 31, 2020

Professor Nadar teaches in a really good way. He made things simple and I learnt a lot from this course.

By Joris D

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May 23, 2020

Very good course. Great examples from businesses that underpin the key concepts of the course. Thank you

By Eias B

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Jul 23, 2023

Prof. Nader has a great ability to transform difficult concepts into simple, easy-to-understand ideas..

By Danial S

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Dec 28, 2022

It was a wonderful course. Professor Naderi gave me a new perspective on branding. Thank you very much.

By Maria B

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Apr 23, 2022

The course was very educational, the profesor was exceptional. I learned thing i can apply immidiately.

By Sikander N

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Mar 21, 2022

Highly Recommedned for those who really want to learn about Brands in Business and Brands for Business.

By Katrina P V

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Nov 27, 2020

Great course! Learned a lot from the concepts and examples. Gave me a fresh perspective about branding.

By Rajesh M

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Jun 28, 2020

Great course, I got a very good knowledge of the brand and will see every brand as a living identity :)

By DIMA M

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May 2, 2020

It was an amazing course, I am very glad I took it. I wish I could study at LBS and meet Mr. Tavassoli.

By Chakshu G

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Oct 3, 2019

The professor explained it really well. Also the assignment questions made it a really good experience.

By John D

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Mar 12, 2022

excellent course very informative. the utility for the teachings are clear for real world application

By Carlos A P P

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May 25, 2021

Excelente curso. Lo recomiendo 100%. El profesor domina el tema verdaderamente y utiliza muchos casos.

By Susan S F M

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Mar 1, 2021

More than grateful, an excellent course the teacher cool this explanation ans his videos reality great

By Terje L

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Nov 15, 2020

It gives you clear understanding how to align your business, brand and peoples behaviour. I reccomend.

By Alejandra D

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Aug 14, 2020

Excelente curso cuando quieres aprender acerca de la administraci贸n de la marca en t茅rminos generales.

By Naman V

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May 29, 2020

Absolutely loved this course. The concepts were very relevant and Prof. Nader is an excellent teacher.

By Disha S

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May 7, 2020

All the concepts were explained in depth and properly. I have learned a lot from this course. Thankyou

By Parishi M

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Feb 4, 2020

This was insightful and will actually be applicable in real life unlike theories that can't be applied

By Ma A R

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Jan 3, 2023

Very informative and helpful. The samples and activities are really interesting and well-articulated.

By Hilario P V

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Oct 20, 2022

Excelente exposicion por parte del profesor, aprend铆 mucho, comprar茅 los libros que hace referencia.

By Kimberly R

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Jul 10, 2022

Solid course that is not skin deep and sit is supporated by real examples and pratical applications.

By Sherwin A B

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Apr 5, 2022

Mr. Nader Tavasolli is a great professor. Thank you for this wonderful and very informative course.