Hoy en d铆a, una estrategia de distribuci贸n forma parte del ADN de muchas empresas y una correcta gesti贸n del canal es clave para el 茅xito de su producto. Los planes de distribuci贸n deben prepararse a largo plazo, combinando las siguientes 谩reas principales: perfil de la empresa, estructura de la cartera y posicionamiento de precios, pol铆tica de salida al mercado, marketing comercial y minorista, comercio electr贸nico y gesti贸n minorista global.
Gesti贸n del canal de distribuci贸n y retailing
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Gesti贸n del canal de distribuci贸n y retailing
This course is part of Implementaci贸n del Marketing Mix Specialization
Instructor: Maria Teresa Aranzabal
13,780 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(443 reviews)
Beginner level
No prior experience required
Flexible schedule
7 hours to complete
Learn at your own pace
97%
Most learners liked this course
What you'll learn
Conocer los pasos para dise帽ar y gestionar un canal de distribuci贸n, identificar a los actores, sus funciones y c贸mo gestionar los conflictos.
Identificar los tipos de estrategias de venta al por menor y c贸mo los minoristas mantienen ventajas competitivas sobre su competencia.
Descubrir diversas oportunidades de crecimiento para los minoristas y determinar qu茅 estrategias de entrada son las mejores.
Conozca la importancia de una presencia online estrat茅gica para los minoristas y las tendencias futuras en la venta al por menor.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Implementaci贸n del Marketing Mix Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Al final de este m贸dulo sabr谩 cu谩les son los pasos para dise帽ar y gestionar un canal de distribuci贸n. Tambi茅n podr谩 identificar los actores m谩s importantes de los canales de distribuci贸n y sus roles.
What's included
7 videos1 reading1 assignment
Al final de este m贸dulo podr谩 distinguir los distintos tipos de canales de distribuci贸n y los conflictos que surgen entre ellos, as铆 como las formas de solucionar esos conflictos. Tambi茅n aprender谩 cu谩l es la naturaleza actual, la estructura, los actores clave y el futuro del marketing al canal.
What's included
8 videos4 readings1 assignment
Al final de este m贸dulo podr谩 identificar los tipos de minoristas, las estrategias de venta al por menor y c贸mo estos minoristas mantienen ventajas competitivas con respecto a su competencia. Tambi茅n aprender谩 el papel de las 4 P del juego del marketing en esas estrategias de venta al por menor.
What's included
9 videos1 reading1 assignment
Al final de este m贸dulo podr谩 identificar diversas oportunidades de crecimiento para los minoristas y determinar qu茅 estrategias de entrada son m谩s adecuadas para cada circunstancia. Tambi茅n conocer谩 la importancia de tener una presencia estrat茅gica en Internet para los minoristas y las tendencias futuras en retailing.
What's included
10 videos4 readings1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
4.9 (85 ratings)Offered by
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JG
5
Reviewed on Mar 9, 2021
un curso muy completo, se que me va servir para mi crecimiento como profesional y poder crecer laboralmente gracias
AV
5
Reviewed on Feb 2, 2020
Excelente curso para todo aquel que desea tener un primer acercamiento al mundo del retailing y gesti贸n de canales.
DM
5
Reviewed on May 7, 2020
Excelente curso! Me encantaron las entrevistas a expertos y toda la explicaci贸n, muchas gracias a la profesora y a la escuela
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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