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Back to Channel Management and Retailing

Learner Reviews & Feedback for Channel Management and Retailing by IE Business School

4.5
stars
1,112 ratings

About the Course

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top reviews

RR

Oct 13, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

RS

Jun 19, 2020

an apt articulated piece.very structured and real time examples are very good.geat reads too.curated time very comfortable.actually enjoyed doing it.

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76 - 100 of 202 Reviews for Channel Management and Retailing

By Apurav H

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Mar 26, 2022

very good learning expereince

By Presanna N

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Dec 29, 2020

Great learning on retailing

By Daksh p

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May 21, 2020

IT WAS GREAT EXPERIENCE !

By Ademilua O N

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Jun 20, 2018

Very articulate lecturer!

By royal a

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Mar 21, 2017

better way of learning :)

By AJAYBABU R

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Jul 15, 2021

Well explanation. Super

By Vijay K P

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Dec 9, 2020

Its a very nice course.

By SARAVANAN J

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Apr 1, 2021

nice courses available

By soumitra k t

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Jun 15, 2020

best course till date

By Beisembayeva A A

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Jul 15, 2020

Intresting and easy!

By Prajwal G M

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Sep 8, 2020

Wroth for marketers

By AMAN S C

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May 23, 2020

excellent teaching

By suraj k

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May 14, 2019

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By T L P

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Oct 30, 2024

Its all over good

By Sachin K

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Aug 10, 2021

good to knowledge

By LANAYA H

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Feb 11, 2023

excellent course

By R V P

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Sep 24, 2021

EXCELLENT COURSE

By Shulmit B

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May 5, 2020

Well articulated

By Richa B

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Aug 21, 2017

Great experience

By Amani O A

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Oct 28, 2021

馃愤馃徎馃愤馃徎馃愤馃徎

By Luis A D d F

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Jan 23, 2019

Great Course!

By Deleted A

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May 18, 2024

馃愤馃径馃愤馃径馃愤馃径

By Amruta Y B

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Oct 7, 2022

Nice Cource

By ANGELA D P B B

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Mar 26, 2021

maravilloso

By Rakhi k

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Mar 29, 2019

Well course