Learn the art of visual storytelling on Instagram and develop essential content creation skills for today's most visually-driven platform. This course takes you from setting up your account to creating professional-quality photos, Stories, Reels, and carousel posts that capture audience attention and drive engagement.



Creating Engaging Content for Instagram
This course is part of Content Creation for TikTok, YouTube, Instagram, Facebook Professional Certificate

Instructor: Nina Ottaviano
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June 2025
27 assignments
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There are 4 modules in this course
In this module, you will establish your Instagram account, explore the platform鈥檚 core features, and learn how its algorithm influences content visibility. You鈥檒l decide whether a personal, creator, or business account best suits your needs and set up a profile that aligns with your goals. You'll also gain insights into how Instagram ranks content and how engagement metrics impact your reach. Through hands-on activities, you鈥檒l optimize your profile, analyze successful posts, and develop an initial content strategy. By the end of this module, you鈥檒l have a strong understanding of Instagram鈥檚 ecosystem and be ready to build your presence effectively.
What's included
6 videos4 readings7 assignments2 plugins
This module will help you create high-quality Instagram content across various formats, including Feed posts, Stories, Reels, and Carousels. You鈥檒l develop storytelling skills, write compelling captions, and craft effective calls-to-action to boost engagement. You鈥檒l also learn mobile photography and visual design principles to capture and edit visually cohesive images for your Instagram grid. Additionally, you鈥檒l explore Reels production, mastering video editing, transitions, and trending audio strategies. Through hands-on activities, you鈥檒l apply these skills to produce engaging, high-impact content that resonates with your audience.
What's included
6 videos3 readings7 assignments1 plugin
In this module, you鈥檒l focus on growing and sustaining an engaged Instagram community through effective content planning and audience interaction. You鈥檒l develop a structured content calendar that balances planned posts with trend-based opportunities. You鈥檒l also master Instagram Stories鈥 interactive features to enhance engagement and visibility. Community management strategies will be a key focus, helping you proactively engage with your audience, optimize hashtags, and create meaningful connections. By the end of this module, you鈥檒l have the tools to foster a loyal following and increase engagement on your posts.
What's included
6 videos3 readings7 assignments1 plugin
The final module will help you refine your content strategy by using Instagram鈥檚 analytics tools to track performance and optimize your posts for greater reach. You鈥檒l learn how to interpret key engagement metrics and adjust your approach based on data insights. This module also introduces monetization strategies, including brand collaborations, sponsored posts, and Instagram Shop integration. To put everything into practice, you鈥檒l complete a final project, where you鈥檒l create a content campaign for a fictional brand, showcasing your ability to plan, execute, and optimize an Instagram strategy. By the end of the course, you鈥檒l have the skills and confidence to grow your presence and maximize your success on Instagram.
What's included
5 videos2 readings6 assignments2 plugins
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don鈥檛 give refunds, but you can cancel your subscription at any time. .
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