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Learner Reviews & Feedback for Introduction to Data Analytics by Meta

4.8
stars
992 ratings

About the Course

This course provides a practical understanding and framework for basic analytics tasks, including data extraction, cleaning, manipulation, and analysis. It introduces the OSEMN cycle for managing analytics projects and you'll examine real-world examples of how companies use data insights to improve decision-making. By the end of this course you will be able to: 鈥� Formulate business goals, KPIs and associated metrics 鈥� Apply a data analysis process using the OSEMN framework 鈥� Identify and define the relevant data to be collected for marketing 鈥� Compare and contrast various data formats and their applications across different scenarios 鈥� Identify data gaps and articulate the strengths and weaknesses of collected data You don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally you have already completed course 1: Marketing Analytics Foundation in this program....

Top reviews

SA

Jan 6, 2024

The course is a great stepping stone for subsequent courses in Data Analytics. The OSEMN framework is promising to be applicable in both industrial and academic research. Thank you

JL

Aug 15, 2024

I really liked the instructor, the materials and the examples used to cement the concepts explained in the videos and reads. Plus the in-video quizzes are great for staying alert!

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176 - 192 of 192 Reviews for Introduction to Data Analytics

By Urol

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Oct 2, 2024

very good

By Gabriela D C

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Sep 22, 2024

ok

By Sneha S

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Oct 28, 2025

.

By Grace L

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Jan 21, 2025

The lecture videos were amazing and concise and descriptive. However, the activity that is worked on throughout this course is not even peer reviewed or checked on by anyone. I get that it is hard to probably go through the work of thousands of people but how am I supposed to know whether what I did was completely correct?

By KELLY N R

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Nov 25, 2024

Gostei pois foi din芒mico e, ao mesmo tempo, f谩cil de entender o contexto, as explica莽玫es e os objetivos. S贸 n茫o gostei pois o question谩rio para responder pelo Google Drive est谩 com dados incompletos no Excel para podermos efetuar as resposta. Ela pede Q1, Q2 e Q3 que n茫o tem no documento baixado.

By Lorena A P D L V C

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Oct 9, 2024

Lo que dire es mas una experiencia personal con el curso, aunque los temas son interesantes no me agrada el curso, tal vez no es lo mio.

By Elton J A T

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Nov 16, 2024

ESTA MEJOR EL CURSO SUPER SUPER BIEN FFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFEEEEEEEEEEE

By Haseeb H

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Aug 14, 2025

Good and Effective .But have many repeated things and practical content for practice is less

By S茅kou B

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Oct 16, 2024

Je n'arrive pas 脿 acc茅der 脿 mon certificat apr猫s validation des modules

By Natalie F O T

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Jun 4, 2025

Siento que son muy largos los cursos

By Ryan K D

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Dec 8, 2024

Too much repetition

By Yi臒it G

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Jul 25, 2025

too teorical

By Vinz E

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Sep 23, 2025

Wh is a Facebook account required? Unenrolled.

By MURAT T

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Apr 29, 2024

T眉rk莽e alt yaz谋 deste臒i bulunmuyor

By Andres C

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Oct 21, 2025

Basuras devuelvanme mi dinero

By Ahmed E

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Jul 21, 2024

Better to be shorten

By Andrii L

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Apr 23, 2025

very basic