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Funda莽茫o Instituto de Administra莽茫o
Decis玫es de Marketing Baseadas em Dados

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Funda莽茫o Instituto de Administra莽茫o

Decis玫es de Marketing Baseadas em Dados

Fabiano Castello
Caroline Graebin

Instructors: Fabiano Castello

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Marketing e Data Science Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Neste m贸dulo, ser茫o abordadas as t茅cnicas de mapeamento de padr茫o de compra, tendo como utilidade compreender聽 que produtos s茫o adquiridos em conjunto. Esta an谩lise permite que seja estruturada de forma mais adequada a distribui莽茫o de produtos em uma loja f铆sica ou na loja virtual.

What's included

6 videos12 readings7 assignments

Neste m贸dulo, ser茫o abordadas as an谩lises realizadas a partir de similaridade,聽 que permitem ao pesquisador identificar que produtos devem ser recomendados com outros produtos que o consumidor pode estar buscando. Isso permite a realiza莽茫o de cross-selling mais efetivo, trazendo para o consumidor ofertas com maiores chances de serem atrativas.

What's included

6 videos6 readings7 assignments

Neste m贸dulo, iremos discutir de que forma 茅 poss铆vel monitorar KPI鈥檚 por meio de visualiza莽茫o de dados utilizando os softwares, como o Python.

What's included

6 videos12 readings7 assignments

Neste m贸dulo ser谩 abordado o uso de product analytics, por meio de s茅ries temporais. Nesta an谩lise 茅 poss铆vel analisar dados de comportamento capturados a partir da intera莽茫o dos consumidores com produtos digitais.

What's included

6 videos9 readings7 assignments

Earn a career certificate

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Instructors

Fabiano Castello
Funda莽茫o Instituto de Administra莽茫o
3 Courses450 learners

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