This course centers on designing and executing impactful sports marketing strategies. Learners will discover how to craft strong brand identities for teams, leagues, and athletes, drawing on real-world case studies鈥攕uch as the NBA鈥攖o understand what elevates a sports brand to iconic status. The course also explores fan engagement strategies, including audience segmentation, loyalty programs, and the use of AI-driven platforms like LiveLike.
Developing Effective Sports Marketing Strategies
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Developing Effective Sports Marketing Strategies
This course is part of Sports Marketing: The Technological Formula Specialization
Instructor: Marisa S谩enz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Build strong brand identities for teams, leagues, and athletes
Design fan engagement strategies powered by segmentation and AI
Analyze and implement sponsorships and tech-enabled partnerships
Skills you'll gain
- Customer experience improvement
- Social Media Strategy
- Digital Transformation
- Technology Strategies
- Innovation
- Marketing Strategy and Techniques
- Customer Relationship Management
- Ethical Standards And Conduct
- Branding
- Marketing Analytics
- Artificial Intelligence
- Data Analysis
- Customer Engagement
- Cross Platform Development
- Strategic Partnership
- Personalized Service
- Loyalty Programs
- Brand Management
- Marketing
- Content Strategy
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
8 assignments
Taught in English
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Build your subject-matter expertise
This course is part of the Sports Marketing: The Technological Formula Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Explore the foundations of strong sports brands鈥攆rom teams and leagues to athletes. This module covers the importance of brand identity, proven brand-building strategies, and lessons from the NBA鈥檚 iconic marketing approaches.
What's included
6 videos3 readings2 assignments1 discussion prompt
Unlock the secrets to deep and lasting fan engagement. Learn how to segment fans, leverage AI-powered tools, and build loyalty through targeted programs. Discover real-world applications and use cases, including innovative solutions from Livelike.
What's included
6 videos3 readings2 assignments1 discussion prompt
Examine the vital role of sponsorships in sports marketing. This module covers the strategies behind successful sponsor-team partnerships, the importance of a robust tech stack, and the impact of data-driven capabilities on partnership value.
What's included
6 videos3 readings2 assignments1 discussion prompt
Gain exclusive insights into Real Madrid鈥檚 pioneering approach to digital transformation. Explore the club鈥檚 vision and strategy, platform and product innovation, and how AI-powered personalization is redefining fan connections and engagement.
What's included
5 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can鈥檛 afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you鈥檒l find a link to apply on the description page.
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