El mayor servicio de transporte urbano del mundo no tiene ni un solo auto. El mayor servicio de alojamiento del mundo no tiene ni una sola habitaci贸n. La tienda de comercio m谩s grande del mundo no tiene ni un local, y ni siquiera dep贸sito. Uber, AirB&B y Alibaba son tan solo tres ejemplos de los cambios que ha producido en el mundo la tecnolog铆a y en particular Internet. Evidentemente, el mundo cambi贸. Al realizar este curso comprender谩s las caracter铆sticas que hacen a los negocios en la nueva econom铆a apoyados en la tecnolog铆a, para que puedas dise帽ar tu propia estrategia de e-business.
E-Business: Negocios Online
Gain insight into a topic and learn the fundamentals.
4.7
(253 reviews)
Beginner level
Recommended experience
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
99%
Most learners liked this course
What you'll learn
Habilidades estrat茅gicas y operativas para la implementaci贸n de una estrategia de e-business.
Caracter铆sticas que asumen los negocios apoyados en la tecnolog铆a en el contexto de la nueva econom铆a.
Ventajas de internet como canal de promoci贸n del negocio y generador de oportunidades; diferentes actividades de marketing a trav茅s del mismo.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
17 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
En la primera semana del curso, te acercar谩s a los grandes cambios que ha provocado el uso de la tecnolog铆a en el mundo a trav茅s de distintos ejemplos. Adem谩s, reconocer谩s las diferentes maneras que tiene una empresa para introducirse en el mundo digital seg煤n sus objetivos. Por 煤ltimo, conocer谩s las diferentes formas que puede tener una empresa de generar ingresos a trav茅s de negocios digitales.
What's included
3 videos8 readings4 assignments2 discussion prompts
En esta segunda semana del curso analizar谩s las estrategias para crear una marca en el mundo digital. Tambi茅n conocer谩s c贸mo crear una tienda virtual desde cero, paso a paso. Finalmente, adquirir谩s tips para que el dise帽o del sitio acompa帽e al proceso del e-commerce de manera adecuada.
What's included
2 videos6 readings4 assignments
En esta semana, conocer谩s trucos y t茅cnicas para utilizar el e-mail como una herramienta de marketing. Adem谩s, identificar谩s t茅cnicas para lograr posicionar al negocio en las primeras posiciones en las b煤squedas, especialmente de Google. Por 煤ltimo, conocer谩s estrategias para optimizar el uso de las redes sociales que potencien al negocio.
What's included
2 videos6 readings4 assignments
En esta cuarta y 煤ltima semana te introducir谩s en los conceptos generales de la publicidad en Internet, como los banners, y las distintas formas de comercializarse. Adem谩s, conocer谩s las diferentes maneras de hacer campa帽as publicitarias en las redes sociales m谩s conocidas. Finalmente, analizar谩s las dos formas de publicidad que tiene Google: Google Ads y Google AdSense.
What's included
1 video6 readings5 assignments
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Instructors
Instructor ratings
4.6 (61 ratings)
Offered by
Explore more from Business Strategy
The State University of New York
Status: Free TrialUniversity of California, Irvine
University of California, Santa Cruz
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4.7
253 reviews
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AZ
5
Reviewed on Oct 8, 2021
Es un excelente curso, bastante completo. Est谩 dise帽ado de una forma que hace que sea muy f谩cil aprender.
JR
4
Reviewed on Jan 23, 2021
Es un curso bueno, a mi parecer hace falta mpas videos que muestren ejemplos m谩s reales para comprender mejor los conceptos.
LC
5
Reviewed on Apr 10, 2022
ME PARECIO MUY INTERESANTE Y PRODUCTIVO, APRENDI DEMASIADO SOBRE COMO EMPRENDER EN EL MUNDO DE LOS NEGOCIOS, ATRAVES DE LAS DIFERENTES HERRAMIENTAS PLANTADAS EN EL CURSO.
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