Este curso ofrece una visi贸n estrat茅gica sobre las tendencias, retos y oportunidades que marcar谩n el futuro del marketing deportivo. El alumnado explorar谩 estrategias de expansi贸n internacional, la adaptaci贸n a contextos culturales diversos y casos de 茅xito global como el del Real Madrid C. F.
El futuro del marketing deportivo
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El futuro del marketing deportivo
This course is part of Marketing deportivo: La f贸rmula tecnol贸gica Specialization
Instructor: Marisa S谩enz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Expandirse a mercados globales y adaptarse a diferencias culturales.
Dise帽ar modelos centrados en el fan con contenido y membres铆as personalizadas.
Crear ingresos modernos con productos digitales e innovaci贸n en pricing.
Skills you'll gain
- Digital Transformation
- Data-Driven Decision-Making
- Customer Engagement
- Metadata Management
- Augmented and Virtual Reality (AR/VR)
- Business Management
- User Experience Design
- Customer experience improvement
- Marketing Strategy and Techniques
- Personalized Service
- Customer Relationship Management
- Innovation
- Artificial Intelligence
- Business Modeling
- Revenue Management
- Global Marketing
- Price Negotiation
- Brand Management
- Content Strategy
- Cultural Sensitivity
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
6 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Marketing deportivo: La f贸rmula tecnol贸gica Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Examina estrategias para expandirse a mercados internacionales y aprovechar la diversidad cultural para impulsar el 茅xito en marketing. Aprende de los logros globales del Real Madrid y descubre c贸mo las marcas de clase mundial construyen su presencia internacional.
What's included
6 videos3 readings2 assignments1 discussion prompt
Explora la transici贸n del marketing tradicional hacia modelos que sit煤an a los aficionados en el centro. Este m贸dulo aborda experiencias personalizadas, contenido exclusivo, membres铆as y estrategias de marketing experiencial que fomentan una lealtad m谩s profunda y un mayor compromiso por parte de los aficionados.
What's included
6 videos3 readings2 assignments1 discussion prompt
Descubre estrategias para diversificar las fuentes de ingresos en el marketing deportivo. Aprende enfoques innovadores en la venta de entradas, el merchandising, el contenido digital y las membres铆as premium que maximizan el crecimiento y garantizan la sostenibilidad a largo plazo.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Leadership and Management
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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