Este curso explora c贸mo las tecnolog铆as emergentes y los nuevos formatos est谩n redefiniendo el marketing deportivo. El alumnado aprender谩 a planificar y ejecutar estrategias de marketing para eventos deportivos locales y globales, as铆 como a generar expectaci贸n antes, durante y despu茅s de cada evento. Se analiza especialmente c贸mo entidades como el COI desarrollan estrategias de engagement sostenido.
Estrategias e innovaci贸n en marketing deportivo
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Estrategias e innovaci贸n en marketing deportivo
This course is part of Marketing deportivo: La f贸rmula tecnol贸gica Specialization
Instructor: Marisa S谩enz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Crear estrategias globales de marketing deportivo basadas en datos y tecnolog铆a.
Aplicar IA, realidad aumentada y datos de fans para dise帽ar experiencias personalizadas.
Desarrollar valor de marca, fidelizaci贸n y monetizaci贸n con innovaci贸n.
Skills you'll gain
- Cross Platform Development
- Strategic Communication
- Contract Management
- Game Theory
- Corporate Strategy
- Influencing
- E-Commerce
- Global Marketing
- Augmented and Virtual Reality (AR/VR)
- Brand Management
- Marketing Strategy and Techniques
- Customer Engagement
- Event Planning
- Virtual Teams
- Blockchain
- Storytelling
- Customer experience improvement
- Digital Marketing
- Marketing
- Sustainability Reporting
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
8 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Marketing deportivo: La f贸rmula tecnol贸gica Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Descubre estrategias de marketing comprobadas para eventos deportivos locales y globales. Este m贸dulo te gu铆a en la creaci贸n de expectaci贸n antes, durante y despu茅s de los eventos, con un enfoque especial en las t谩cticas de compromiso del Comit茅 Ol铆mpico Internacional (COI).
What's included
6 videos3 readings2 assignments1 discussion prompt
Sum茅rgete en los 煤ltimos avances tecnol贸gicos que est谩n transformando el marketing deportivo. Aprende c贸mo la realidad aumentada, la realidad virtual, el blockchain y los NFTs est谩n abriendo nuevas v铆as para el compromiso de los aficionados y la creaci贸n de valor.
What's included
4 videos2 readings2 assignments1 discussion prompt
Comprende la creciente influencia de los eSports y los videojuegos en el mix de marketing deportivo. Explora las oportunidades de colaboraci贸n entre el deporte tradicional y los eSports, y analiza campa帽as exitosas intersectoriales que est谩n redefiniendo el sector.
What's included
5 videos3 readings2 assignments1 discussion prompt
Cuestiona las ideas convencionales de 茅xito en los grandes eventos deportivos. Este m贸dulo examina los conceptos err贸neos m谩s comunes, la importancia de la sostenibilidad y la responsabilidad social corporativa, as铆 como la evoluci贸n de las narrativas del marketing deportivo en un mundo en transformaci贸n.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Business Strategy
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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Frequently asked questions
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