La fijaci贸n de precios es una de las decisiones de marketing m谩s importantes pero menos comprendidas. Aprenda y practique conceptos y t茅cnicas, y familiar铆cese con las 煤ltimas ideas sobre evaluaci贸n y formulaci贸n de estrategias de fijaci贸n de precios. Analice c贸mo las empresas intentan captar valor, adem谩s de beneficios, en los ingresos que obtienen.
Estrategia de precios
Estrategia de precios
This course is part of Implementaci贸n del Marketing Mix Specialization
Instructor: Martin Boehm
16,225 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(369 reviews)
Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
96%
Most learners liked this course
What you'll learn
Conocer el enfoque de fijaci贸n de precios de un producto o servicio y tener en cuenta los efectos en la percepci贸n de la calidad.
Aprenda a hacer una discriminaci贸n de precios en funci贸n de las caracter铆sticas del cliente, la cantidad de art铆culos, los paquetes y sus versiones.
Descubrir la disposici贸n a pagar o la respuesta al precio de los clientes mediante encuestas, experimentos y datos de mercado.
Calcular la elasticidad-precio de un determinado producto o servicio y averiguar cu谩l es su precio 贸ptimo.
Skills you'll gain
Details to know
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Add to your LinkedIn profile
Assessments
9 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Implementaci贸n del Marketing Mix Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
En este m贸dulo, empezaremos por la importancia de la fijaci贸n de precios, en especial, para el resultado neto. Teniendo esto en mente, y tras demostrar c贸mo la fijaci贸n de precios es el factor conductor m谩s importante de la rentabilidad, cuando termine este m贸dulo podr谩 llevar a cabo fijaciones de precios basadas en clientes, en la competencia y en costes. Asimismo, podr谩 utilizar los conceptos de elasticidad del precio y el precio 贸ptimo al fijar los precios de sus productos y servicios.
What's included
11 videos8 readings4 assignments
Tras finalizar este m贸dulo, podr谩 aprovechar los cuatro m茅todos distintos para determinar la disposici贸n a pagar de los clientes. Ya se utilicen opciones como datos de mercado o experimentos (basados en observaci贸n) o encuestas a expertos o clientes (basadas en encuestas), podr谩 utilizar esta informaci贸n para identificar el precio 贸ptimo.
What's included
5 videos4 readings2 assignments
Lo que vemos en el mundo real es que las empresas no cobran un mismo precio por todos sus productos, sino m谩s bien que fijan precios distintos para productos diferentes con respecto a los diversos segmentos de clientes. Tras estudiar las ventajas de la discriminaci贸n de precios (y el significativo potencial en cuanto a ingresos y beneficios que conlleva), podr谩 determinar qu茅 tipo de discriminaci贸n de precios implantar la en sus productos y servicios y la forma de hacerlo.
What's included
9 videos6 readings2 assignments
En este m贸dulo final, trataremos de la psicolog铆a que hay detr谩s de la fijaci贸n de precios. De esta forma, podr谩 芦manipular禄 a los clientes de modo que perciban un valor superior en los productos y servicios que produce, o les cueste menos pagar el precio de compra de sus productos. Tendr谩 a su disposici贸n diversas maneras de maximizar sus ventas, ingresos y rentabilidad. Tambi茅n realizaremos un par de experimentos con clientes voluntarios para ver c贸mo el precio afecta en las percepciones, y c贸mo puede beneficiarse de ello.
What's included
9 videos4 readings1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
4.7 (62 ratings)Offered by
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Showing 3 of 369
FP
4
Reviewed on Oct 1, 2017
Resumidas las estrategias de precios, identificaci贸n de errores en colocaci贸n de precios y un paso adelante en la psicolog铆a de precios, recomendado
IP
4
Reviewed on Jul 17, 2016
Muy buen curso sobre la determinaci贸n de precios de bienes y servicios. Excelente dominio de la tem谩tica del Prof. Boehm.
DE
4
Reviewed on Jun 30, 2020
El curso es muy bueno, pero al igual que otros comentarios corregir铆a ciertos datos y agregar铆a m谩s ejercicios; pero s铆 lo recomiendo.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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