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Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,080 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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4176 - 4200 of 6,468 Reviews for Foundations of Digital Marketing and E-commerce

By Nsougah E

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Jul 27, 2023

very good course

By Naima A

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Jul 23, 2023

awesome learning

By Ben A

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Jul 3, 2023

Pacing was smooth

By ALEX M S I Y

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Jun 5, 2023

Excellent course.

By Saleem K

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May 29, 2023

Very Intellectual

By G眉lce E

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Apr 19, 2023

Amazing course :)

By sid j

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Apr 19, 2023

excellent course.

By Dalila T A S

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Mar 30, 2023

excellent! thanks

By Bernabela G

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Mar 11, 2023

Incredible course

By Dareem C

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Feb 26, 2023

very informative.

By Pedro M

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Feb 19, 2023

Aprendi bastante!

By Maura i N

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Feb 10, 2023

Very insightful!!

By Rania N

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Jan 16, 2023

it was so helpful

By Jaya Y

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Jan 9, 2023

Great coursework.

By Md I A

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Jan 7, 2023

SUPER & EXCELLENT

By waqar g

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Jan 3, 2023

it鈥檚 simply great

By Monica Y L W

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Dec 7, 2022

Excellent course!

By Keiko F

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Nov 28, 2022

Wonderful course!

By Hassan S

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Nov 9, 2022

Excellent Course

By Halim L

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Nov 5, 2022

GOOD OPPORTUNITY

By Nabeeha f k

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Oct 27, 2022

AMAZING THANKYOU

By Daud A

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Oct 16, 2022

Excellent Course

By Ahmed B

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Oct 10, 2022

excellent course

By MOHAMED A

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Oct 9, 2022

WONDERFUL COURSE

By Niceta n

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Oct 6, 2022

Very Informative