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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,117 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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By Candice C

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Feb 4, 2025

Fantastic

By Gaurav

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Feb 3, 2025

very nice

By Dario B

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Jan 29, 2025

tres bien

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Jan 25, 2025

Excelente

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Jan 24, 2025

very nice

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Jan 19, 2025

EXCELENTE

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Jan 17, 2025

Excellent

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excelente

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excellent

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Jan 3, 2025

fantastic

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Dec 26, 2024

Excelente

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Dec 26, 2024

excellent

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Dec 13, 2024

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Dec 12, 2024

excellent

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Nov 21, 2024

excelente

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Nov 18, 2024

Wonderful

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Nov 14, 2024

Excellent

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Nov 14, 2024

THANK YOU

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Nov 14, 2024

Muy bueno

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Excelente

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Nov 3, 2024

very good

By Rashed a A

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Nov 1, 2024

educative

By Sahil V

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Oct 23, 2024

excellent