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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
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29,424 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to 糖心vlog官网观看. Keep it up!

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2226 - 2250 of 6,844 Reviews for Foundations of Digital Marketing and E-commerce

By Kathlyn L

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Mar 30, 2023

Super easy and straightforward. Can't wait to finish the other courses!

By Mohsen M B

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Dec 28, 2022

A well-structure and clear explanation of Digital marketing fundamental

By Anastasiia M

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Nov 16, 2022

Very good for beginners and those who'd like to just overview the topic

By Valerie 脕

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Oct 28, 2022

Great information to start on Digital Marketing and E-commerce career.

By Muhammad A

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Oct 27, 2022

exceptional teaching method, conceptional understanding and case study

By Taiwo S

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Sep 30, 2022

What an exciting journey with easy learning techniques and assessment.

By Rosa R

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May 28, 2022

A great course to begin your journey in Digital Marketing & E-commerce.

By Deleted A

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May 10, 2022

Great Course I recommend everyone who hasn't taken it to take it today.

By Marcella D

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Aug 16, 2025

Easy to navigate, get straight down to the point, and you learn a lot.

By Laurdes R

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Feb 22, 2025

Excelente presentaci贸n de los temas, los conceptos concretos y claros.

By Mahonne C I A

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Nov 8, 2024

I love how brief, accurate and great the instructors in each course <3

By Mohamed J

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Sep 12, 2024

i really love this course, but it is really easy for an SEM/SEO EXPERT

By Laura I

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Jul 20, 2024

Me encanta que los contenidos de estudio sean directos y con ejemplos.

By Maureen M

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Apr 26, 2024

Very interesting course one must achieve. Very informative and helpful

By Jental M

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Apr 24, 2024

Great course for anyone even without a working background in marketing

By Franny V

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Mar 17, 2024

Amazing course I understand so much better how digital marketing works

By Gary L

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Jan 26, 2024

Course was very clearly presented and very useful as a starting point.

By Omika A

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Dec 29, 2023

Very insightful and informative. Resources were clear and interesting!

By Naveen K

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Oct 15, 2023

Thank you coursera and google for providing me this great oppurtunity.

By Leticia D

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Oct 10, 2023

easily grasps your attention and breaks it down in its simplest forms.

By Subhan U

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Aug 9, 2023

great experience in learning with coursera all things are very helpful

By Wissal b

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Jul 9, 2023

thank yougoogle for giving us this great opportunity to learn and grow

By Md R

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Jul 2, 2023

Excellent instruction, very useful course material and great presenter

By Tamara A

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May 31, 2023

Excelente la informaci贸n brindada, deber铆an hacerlo tambi茅n en espa帽ol

By Bosky S

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May 18, 2023

I just love to do this course because it was easy and very interesting