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Back to From Likes to Leads: Interact with Customers Online

Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,850 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you鈥檒l explore social media platforms and identify which platform is the most appropriate for specific business needs. You鈥檒l learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you鈥檒l set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

PG

Sep 11, 2022

T鈥媓is course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 17, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

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301 - 325 of 775 Reviews for From Likes to Leads: Interact with Customers Online

By Valerie G

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Jan 5, 2024

Instructor and assignments were very thorough.

By Petros M

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May 4, 2023

It was thorough, clear explanation, job ready!

By SADIA A

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Jul 24, 2023

Got a lot of relevant and required knowledge.

By K T

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Aug 6, 2022

J'ai tour simplement trouv茅 le cours fabuleux

By Kazi M R H

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Sep 17, 2024

Great crash course on social media marketing

By Safe U

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Jun 22, 2024

It was a great course with an amazing tutor.

By Konama

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Sep 1, 2023

Easy to understand the tutor and the course.

By Milena F

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Mar 2, 2023

Thanks so much for such as an amazing course

By Dawn C B

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Nov 10, 2024

Great Class! Very informative and engaging!

By Haroon A

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Feb 25, 2023

Exceptional content and incredible guidance

By mounika c

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Jul 9, 2025

This helped me a lot and i learned from it

By Mehboob H

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Apr 5, 2023

Great learning resource for beginner level

By Krish h

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Nov 22, 2022

great course

very beneficial for knowledge

By AOG G

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Oct 10, 2022

very nice course i learnd alot

thank you

By Anthony O

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Jun 7, 2022

Superb. The instructor was very energetic.

By SAIBER R L X

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May 9, 2025

Me excelente el contenido de esta unidad

By Dianti W

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Sep 23, 2024

Thank you for incredible learning program

By Raman K J

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Dec 29, 2022

Thank you for such a great course design.

By Genevieve I

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Nov 2, 2022

This is phenomenal. I have learnt a lot.

By christine h

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Aug 22, 2022

Just what Employers are asking for.....!!

By Aqsa A Q

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Nov 3, 2023

its great. loved paid marketing lectures

By paula B

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Nov 10, 2022

Awesome!!! I am understanding everything

By Jesica D M S

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Mar 8, 2025

Me pareci贸 un curso muy entretenido !!!

By Kristi A Y

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Sep 16, 2024

Informative and helpful, great content!

By king6in

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Dec 1, 2022

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