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Back to From Likes to Leads: Interact with Customers Online

Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,850 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you鈥檒l explore social media platforms and identify which platform is the most appropriate for specific business needs. You鈥檒l learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you鈥檒l set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

PG

Sep 11, 2022

T鈥媓is course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 17, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

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476 - 500 of 775 Reviews for From Likes to Leads: Interact with Customers Online

By Vishakha K

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Jan 29, 2023

Good. I like it.

By Daisy D

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Jan 11, 2023

wonderful course

By Bangun K L

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Jan 27, 2025

mantappp jiwaaa

By Ajay

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Dec 3, 2023

i learned a lot

By Akur S

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Sep 26, 2023

good as not bad

By Magaly D

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Jul 29, 2023

Learning a lot!

By Chethan R

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Jul 13, 2023

Great learnings

By MESTOUR A

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Feb 7, 2023

All great thank

By Joan G

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Sep 8, 2024

muy buen curso

By Aldrin M

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Jul 16, 2023

Super use full

By Nader G

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Dec 5, 2022

Excellent work

By Yaser H

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Dec 1, 2022

very very good

By Tatsiana

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Oct 6, 2022

Useful course

By Hong L

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Aug 28, 2024

Great course!

By Ahaliya A D

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Feb 21, 2024

Great course!

By Darion M

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Feb 8, 2024

Great course!

By Florin C

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Nov 18, 2023

Great course!

By Deeksha M

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Jul 2, 2025

Very Usefull

By Mahmoud E

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Jun 10, 2025

Very Helpful

By Alexandre P d S F

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Feb 12, 2025

Muito bom!!!

By Smrutirekha N

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Dec 3, 2024

Nice session

By Mohamed S I

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Sep 24, 2024

Great Course

By Adnan K

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Jan 25, 2024

good course.

By OSAYENUM G E

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Nov 21, 2023

It's awesome