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In this module, you鈥檒l learn how to leverage Generative AI to enhance sales forecasting and predictive analytics. You鈥檒l explore the foundations of AI-driven forecasting, understand how tools like ChatGPT or Claude can analyze historical sales data, and see how predictive models can improve accuracy in trend projection. Through expert-led discussions, hands-on demos, and visualization exercises, you鈥檒l discover how GenAI integrates into sales pipelines to strengthen decision-making. With step-by-step labs and real-world applications, you鈥檒l practice building AI-generated forecasts, creating sales reports, and testing assumptions with interactive prompts. By the end, you鈥檒l be equipped to apply AI forecasting tools effectively, identify opportunities in sales data, and make more confident strategic predictions.

In this module, you鈥檒l learn how to apply Generative AI to marketing analytics, campaign optimization, and customer insights. You鈥檒l explore AI-driven techniques for measuring campaign performance, analyzing customer sentiment, and creating data-driven segments. Through demos, labs, and interactive exercises, you鈥檒l gain hands-on experience with GenAI tools like ChatGPT or Claude to optimize campaigns, personalize strategies, and better understand customer behavior. By the end, you鈥檒l be able to leverage AI to enhance marketing effectiveness and strategic decision-making.

In this module, you鈥檒l explore how to integrate Generative AI outputs into business decision-making and operations. You鈥檒l learn best practices for AI adoption, study real-world business cases, and address common challenges encountered during implementation. Through practical tips on scaling AI solutions, you鈥檒l discover strategies to embed GenAI into daily workflows and drive business value. By the end, you鈥檒l be equipped to lead the integration of AI into business processes while balancing innovation with governance and human oversight.

In this module, you will address the ethical risks and challenges associated with Generative AI in sales and marketing. You鈥檒l learn key principles for ensuring data privacy and security, detecting and mitigating bias, and maintaining transparency in AI-driven decisions. With a focus on building trust and adhering to ethical standards, this module provides you with the knowledge to navigate the complexities of AI adoption responsibly. By the end, you will be equipped to implement GenAI tools in ways that prioritize fairness, accountability, and stakeholder confidence.

In this final section, you will consolidate your learning and apply the knowledge gained throughout the course. The wrap-up video will recap key concepts and guide you through the next steps for further exploration. The project will provide an opportunity to develop a comprehensive Sales and Marketing Strategy using GenAI, where you will integrate forecasting, customer segmentation, and ethical considerations into a practical project. By the end, you will have a solid understanding of how to use GenAI tools to drive results in sales and marketing, and how to execute AI-driven strategies responsibly.