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As part of the GenAI Academy, "GenAI for PR Professionals" explores how Generative Artificial Intelligence (GenAI) is transforming the field of public relations. This course is an introduction where learners will discover the key capabilities of GenAI and uncover practical strategies to leverage these powerful tools in their day-to-day PR work.

Through interactive discussions, video demos, and hands-on activities, learners will explore how GenAI enhances productivity in content creation, media monitoring, campaign personalization, and crisis management. They'll also address ethical concerns, examining risks and best practices for responsible use. By course end, PR professionals will be equipped to leverage GenAI to scale their productivity effectively. This course is designed for team leads, PR and Communication Managers, PR professionals, and aspiring PR practitioners. Team leads and managers will learn how to identify GenAI opportunities and guide their teams toward more efficient, innovative practices. PR professionals will discover ways to enhance their workflows and boost productivity by integrating GenAI-powered tools into their daily tasks. Participants should understand PR basics like content creation, media relations, and crisis management. Familiarity with PR tools, such as media monitoring software and social media platforms, is recommended. While a technical background isn't required, an open mindset and willingness to explore GenAI will maximize the course's benefits. By the end of this course, participants will understand how to leverage GenAI for PR tasks like content creation and media monitoring. They'll apply this knowledge through real-world examples and experiments to enhance their workflows. Additionally, they'll consider ethical challenges, learning to integrate GenAI responsibly while boosting their professional productivity.