If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
Ingl茅s Empresarial: el m谩rketing y ventas
Ingl茅s Empresarial: el m谩rketing y ventas
This course is part of Ingl茅s Empresarial Specialization
Instructors: Andrea M眉rau Haraway
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4.8
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Intermediate level
Some related experience required
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Approx. 31 hours
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25 assignments
Taught in Spanish
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This course is part of the Ingl茅s Empresarial Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you鈥檒l learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You鈥檒l see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do鈥檚 in this El Retro episode....驴D贸nde comienzas con el mercadeo de un proyecto o producto? Con una lluvia de ideas efectiva 隆claro! Esta semana, aprender谩s acerca de los roles que tomamos en grupos, como dar opiniones o argumentar de manera respetuosa, generando frases o t茅cnicas para que tu producto sea un 茅xito. En este episodio de El Reto donde, Jake se acerca a Bridget, veras ejemplos de c贸mo prepararte antes de una sesi贸n de lluvia de ideas y de las cosas que no debes hacer durante el proceso.
What's included
6 videos7 readings5 assignments2 peer reviews2 discussion prompts
Have you ever been part of a survey? You鈥檒l see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week鈥檚 lessons we鈥檒l explore graphs, charts and questions to create strong surveys. We鈥檒l learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.....驴Alguna vez has sido parte de una encuesta?Veras un ejemplo mientras el equipo de BioDent le pregunta a las personas en la calle su opini贸n acerca del producto. Las presentaciones efectivas y las encuestas comienzan con visuales claros y f谩ciles de interpretar. En la lecci贸n de esta semana, exploraremos gr谩ficas, tablas y preguntas que pueden ser utilizadas para crear una buena encuesta. Aprenderemos la importancia de interpretar estas tablas y graficas antes de presentarlas.
What's included
6 videos10 readings5 assignments1 peer review2 discussion prompts
Good design is invisible. But, how do we make it so? This week鈥檚 lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy the El Reto sketch.....Un buen dise帽o es invisible. Pero, 驴c贸mo logramos eso? La lecci贸n de esta semana consiste en el dise帽o gr谩fico, la percepci贸n, y como crear una campa帽a de mercadeo significativa y memorable. Toma tiempo para apreciar las primeras etapas de un buen dise帽o con un grupo de enfoque mientras disfrutas de la mini obre El Reto.
What's included
6 videos8 readings4 assignments1 peer review1 discussion prompt
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say 鈥測es鈥� in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.....Al finalizar esta semana te habr谩s familiarizado con el Dr. Robert Cialdini y sus seis principios de persuasi贸n. 驴C贸mo puedes lograr que tus consumidores digan 鈥渟i鈥� de manera 茅ticamente honesta? Esta pregunta y otras ser谩n contestadas cuando Jake se re煤na con Sandy para discutir estos principios
What's included
6 videos8 readings4 assignments4 discussion prompts
Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement......Por qu茅 respondemos mejor a algunos discursos de ventas que a otros? Jake le pide a Catherine consejos ya que necesita ayuda en su presentaci贸n para la alta administraci贸n. La Semana 5 est谩 repleta de consejos para llevar a cabo presentaciones formales, discursos, discursos improvisados, guiones de venta y presentaciones de consultas que te dar谩n mayor confianza y m谩s emoci贸n a tus palabras.
What's included
6 videos16 readings6 assignments1 peer review3 discussion prompts
In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class....En esta semana, repasaremos y practicaremos los conceptos claves del curso. Observa los videos, comprueba tus conocimientos y analiza las t茅cnicas que m谩s te gustaron de esta clase de Mercadeo y Venta.
What's included
1 video1 reading1 assignment1 peer review
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4.8 (93 ratings)Offered by
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Arizona State University
Arizona State University
Arizona State University
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SC
5
Reviewed on Apr 20, 2021
Muy buen curso, se aprende presentaciones de ventas, a preparar discurso, crear encuestas, muy completo en el 谩rea de de marketing... GRACIAS A ARIZONA STATE UNIVERSITY
JR
4
Reviewed on Jul 28, 2020
i liked everything but the quizzes had multiple choices and it was kind of annoying because out 6 choices 1 was incorrect and that just made you fail some of the questions
HP
5
Reviewed on Jul 1, 2020
The way and the web where they teach are well accomplished. The material is very interesting and gives us the opportunity to continue learning.
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Frequently asked questions
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