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Back to Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,453 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

SA

Feb 28, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

UI

Jun 14, 2020

This was definitely a thorough and well-tailored course with engaging examples and industry commentary. As a introduction or refresher to marketing communications, I would highly recommend this.

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276 - 300 of 535 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Arslan A R

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Jun 3, 2019

Great Course full of marketing information.

By Mariana S

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Jun 2, 2020

Great course! I learned a lot, thank you!!

By Shushan G

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Apr 27, 2020

Highly informative and interesting course!

By nora

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Dec 17, 2018

The course was very helpful and beneficial

By Y F

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Sep 22, 2021

Nice experience and the teacher is great!

By Damian I

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Jul 29, 2021

An expose on the current marketing trends

By Vibol M

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Dec 18, 2017

Very useful module. Improve my knowledge.

By precious n

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Jun 18, 2022

Thank you prof. Eda sayin and her team!

By Ali A

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Jun 6, 2017

I love this course, its very insightful!

By Vinayak C

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Apr 2, 2021

good course very esay to to undrerstand

By Lindele M

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Aug 19, 2020

Very informative and highly recommended

By Dr. S R

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Jun 10, 2025

Great learning with wonderful insights

By Rhoda O B

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May 5, 2023

i have really learnt a lot . thank you

By Oluwatosin A

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Jun 18, 2022

Short, precise, practical and detailed

By Faris N A

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Aug 15, 2020

Terimakasih banyak, sangat bermanfaat.

By DEAR J

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Sep 26, 2022

great insights and educational tools

By Soumyajit R

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Dec 16, 2020

very informative and practical course

By SANTHOSH K V

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Oct 13, 2020

I have learned a lot, thanks coursera

By Maribel N B

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Sep 5, 2022

Thank you so much for the learnings!

By Ahmed B

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Jan 20, 2020

excellent course & excellent trainer

By Vinitt J

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Oct 15, 2019

wonderful content and teaching style

By Angela B M

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Aug 7, 2020

Its the perfect introductory course

By ROHIT K

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Oct 19, 2024

I gain more knowledge as aspected.

By Wojciech C

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Apr 3, 2021

Amazing course, totally achievable

By Rahaf A

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Aug 16, 2020

Fantastic very informative course.