En este programa se har谩, de manera hol铆stica, una revisi贸n del uso e implementaci贸n de redes sociales. Se provee de un conocimiento s贸lido en el desarrollo de estrategias requeridas en una organizaci贸n para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.
Introducci贸n a las redes sociales. Sus objetivos y m茅tricas.
Introducci贸n a las redes sociales. Sus objetivos y m茅tricas.
This course is part of Marketing con Redes Sociales Specialization
Instructors: Mar铆a de los Angeles Ramos Solano
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4.4
(2,627 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 13 hours
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Assessments
5 assignments
Taught in Spanish
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This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
En esta secci贸n estudiar谩s los aspectos m谩s generales del 谩mbito de las redes sociales con el objetivo que distingas, clasifiques e identifiques las cualidades particulares de la evoluci贸n de las redes sociales. De igual manera, para que puedas explicar su aplicaci贸n general en el 谩mbito de los negocios y comercial, as铆 como reconocer las redes sociales de m谩s auge en nuestros tiempos y las tendencias de empleo.
What's included
1 video2 readings
En este m贸dulo, identificar谩s los factores que han dado pie al crecimiento y al auge de las redes sociales mediante la descripci贸n de sus antecedentes ejecutables e hist贸ricos.
What's included
4 videos13 readings1 assignment
En este m贸dulo definir谩s y distinguir谩s las ventajas y limitaciones asociadas con las principales redes sociales en un an谩lisis comparativo, el cual incluye un registro del rendimiento de cada una de las plataformas disponibles. De igual forma, en un an谩lisis para distinguir su empleo y compatibilidad con los objetivos organizacionales, entre ellos, el "social listening".
What's included
5 videos17 readings1 assignment
En este m贸dulo comprender谩s y distinguir谩s los factores sociales que impactan en la construcci贸n de un medio de comunicaci贸n digital y las implicaciones que tienen sobre las redes sociales.
What's included
3 videos11 readings1 assignment
En este m贸dulo, analizar谩s y comparar谩s las oportunidades de globalizaci贸n de las organizaciones a partir del empleo de redes sociales.
What's included
3 videos11 readings1 assignment
Al finalizar el m贸dulo, distinguir谩s y explicar谩s los beneficios del social listening, el proceso de moderaci贸n y las principales herramientas para lograr el seguimiento de temas de conversaci贸n en las redes sociales.
What's included
4 videos7 readings1 assignment
Instructors
Instructor ratings
4.6 (539 ratings)Offered by
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Showing 3 of 2627
AB
4
Reviewed on Jul 12, 2020
Me gust贸 bastante pero hay algunas lecturas y videos que no est谩n completamente actualizados, hubiera sido interesante contar con informaci贸n m谩s de la actualidad para poder aprovecharlo m谩s.
DS
5
Reviewed on Mar 21, 2022
Fue de mucho aprendizaje, ya que nos impulsa a usar los nuevos metodos que existen actualmente en el area de marketing y aprovecharlos ya que actualmente todos estan conectados a internet.
JL
4
Reviewed on Dec 27, 2021
Buenos contenidos, aunque un poco superados. Los materiales de lectura son interesantes a pesar de ser antiguos. A veces la exposici贸n es poco fluida, pero los contenidos son interesantes y valiosos.
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