En este programa se har谩, de manera hol铆stica, una revisi贸n del uso e implementaci贸n de redes sociales. Se provee de un conocimiento s贸lido en el desarrollo de estrategias requeridas en una organizaci贸n para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.
Introducci贸n a las redes sociales. Sus objetivos y m茅tricas.
Introducci贸n a las redes sociales. Sus objetivos y m茅tricas.
This course is part of Marketing con Redes Sociales Specialization
Instructors: Mar铆a de los Angeles Ramos Solano
74,815 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.4
(2,627 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 13 hours
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 6 modules in this course
En esta secci贸n estudiar谩s los aspectos m谩s generales del 谩mbito de las redes sociales con el objetivo que distingas, clasifiques e identifiques las cualidades particulares de la evoluci贸n de las redes sociales. De igual manera, para que puedas explicar su aplicaci贸n general en el 谩mbito de los negocios y comercial, as铆 como reconocer las redes sociales de m谩s auge en nuestros tiempos y las tendencias de empleo.
What's included
1 video2 readings
En este m贸dulo, identificar谩s los factores que han dado pie al crecimiento y al auge de las redes sociales mediante la descripci贸n de sus antecedentes ejecutables e hist贸ricos.
What's included
4 videos13 readings1 assignment
En este m贸dulo definir谩s y distinguir谩s las ventajas y limitaciones asociadas con las principales redes sociales en un an谩lisis comparativo, el cual incluye un registro del rendimiento de cada una de las plataformas disponibles. De igual forma, en un an谩lisis para distinguir su empleo y compatibilidad con los objetivos organizacionales, entre ellos, el "social listening".
What's included
5 videos17 readings1 assignment
En este m贸dulo comprender谩s y distinguir谩s los factores sociales que impactan en la construcci贸n de un medio de comunicaci贸n digital y las implicaciones que tienen sobre las redes sociales.
What's included
3 videos11 readings1 assignment
En este m贸dulo, analizar谩s y comparar谩s las oportunidades de globalizaci贸n de las organizaciones a partir del empleo de redes sociales.
What's included
3 videos11 readings1 assignment
Al finalizar el m贸dulo, distinguir谩s y explicar谩s los beneficios del social listening, el proceso de moderaci贸n y las principales herramientas para lograr el seguimiento de temas de conversaci贸n en las redes sociales.
What's included
4 videos7 readings1 assignment
Instructors
Instructor ratings
4.6 (539 ratings)Offered by
Explore more from Marketing
Tecnol贸gico de Monterrey
Tecnol贸gico de Monterrey
Tecnol贸gico de Monterrey
Tecnol贸gico de Monterrey
Why people choose 糖心vlog官网观看 for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, 糖心vlog官网观看 is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. 糖心vlog官网观看 allows me to learn without limits."
Learner reviews
4.4
2,627 reviews
- 5 stars
63.72%
- 4 stars
22.57%
- 3 stars
8.60%
- 2 stars
2.62%
- 1 star
2.47%
Showing 3 of 2627
CG
5
Reviewed on Feb 26, 2017
Aunque estamos en el Boom de las redes sociales y su uso van a aumento, hay muchas cosas que desconoc铆a. Me ha parecido muy interesante y espero poder avanzar en los siguientes cursos del tema.
AB
4
Reviewed on Jul 12, 2020
Me gust贸 bastante pero hay algunas lecturas y videos que no est谩n completamente actualizados, hubiera sido interesante contar con informaci贸n m谩s de la actualidad para poder aprovecharlo m谩s.
DS
5
Reviewed on Mar 21, 2022
Fue de mucho aprendizaje, ya que nos impulsa a usar los nuevos metodos que existen actualmente en el area de marketing y aprovecharlos ya que actualmente todos estan conectados a internet.
New to Marketing? Start here.
Open new doors with 糖心vlog官网观看 Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose 糖心vlog官网观看 for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don鈥檛 give refunds, but you can cancel your subscription at any time. .
More questions
Financial aid available,