En este curso, se sientan las bases del marketing en redes sociales. Descubrir谩s qu茅 implica el marketing en redes sociales, incluida la historia y los diferentes canales de redes sociales que existen. Aprender谩s c贸mo seleccionar un canal de redes sociales que se ajuste a tus necesidades, establecer objetivos y m茅tricas de 茅xito, y determinar cu谩l es tu p煤blico objetivo. Al finalizar este curso, ser谩s capaz de:
Introducci贸n al marketing en redes sociales
Introducci贸n al marketing en redes sociales
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Anke Audenaert
29,103 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.9
(837 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 14 hours
Learn at your own pace
99%
Most learners liked this course
What you'll learn
Comprender el panorama del marketing tradicional, digital y en redes sociales
Comprender las principales plataformas de redes sociales, su funcionamiento y la funci贸n que cumplen en el marketing
Crear objetivos SMART, identificar KPI, y definir el p煤blico objetivo y el recorrido del cliente
Elegir las plataformas de redes sociales correctas y crear pol铆ticas de redes sociales
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
Esta semana, recibir谩s una introducci贸n al programa Certificado de profesional del marketing en redes sociales de Facebook, obtendr谩s una introducci贸n al marketing y al marketing en redes sociales, conocer谩s la forma en que las empresas usan las redes sociales y ver谩s una presentaci贸n b谩sica del panorama de las redes sociales.
What's included
14 videos7 readings2 assignments1 app item3 discussion prompts
En la semana dos, conocer谩s los pormenores de algunas de las principales plataformas de redes sociales, as铆 como las diferencias entre la forma en que los individuos y las empresas realmente las usan o las pueden usar.
What's included
13 videos2 readings2 assignments
En la semana tres, explorar谩s las dos habilidades fundamentales de los profesionales del marketing: definir objetivos SMART y definir los indicadores clave de rendimiento. Estos son componentes clave para la creaci贸n de una campa帽a de marketing, independientemente de la plataforma que se utilice. Al finalizar la semana, completar谩s el primer proyecto y aplicar谩s tus conocimientos en un caso real.
What's included
6 videos3 readings2 assignments1 peer review
Esta semana, te centrar谩s en el desarrollo de un personaje para el p煤blico objetivo y un recorrido del cliente. Esta es la base de toda campa帽a de marketing y se construye en funci贸n de lo aprendido la semana pasada sobre objetivos e indicadores clave de rendimiento. Finalizar谩s la semana con un proyecto en el que crear谩s tu propio personaje para el p煤blico objetivo y un recorrido del cliente.
What's included
6 videos4 readings2 assignments1 peer review1 discussion prompt
Esta semana, cerraremos el curso centr谩ndonos en una selecci贸n cuidadosa de la plataforma de redes sociales adecuada seg煤n el p煤blico objetivo, y mostraremos la forma de crear y administrar una pol铆tica de redes sociales.
What's included
8 videos2 readings2 assignments
Instructor
Instructor ratings
4.9 (224 ratings)Offered by
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GE
5
Reviewed on May 27, 2023
para mi fue incre铆ble, lo tengo como un sub mundo dentro de la palabra Marketing digital. Me encant贸 lo aprendido y pronta para la segunda parte!!! Gracias.
K
5
Reviewed on Apr 5, 2025
Woow aprend铆 bastante en este curso, las explicaciones son sencillas pero muy enriquecedoras. Se entiende muy bien cada tema. Definitivamente estoy con nuevos conocimientos.
AC
4
Reviewed on Sep 13, 2022
P鈥媋ra una persona que inicia desde cero en marketing digital, es un curso muy bueno, te ense帽a las bases e historia y a partir de ella como contruir tu propio proyecto.
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