En este curso, se sientan las bases del marketing en redes sociales. Descubrir谩s qu茅 implica el marketing en redes sociales, incluida la historia y los diferentes canales de redes sociales que existen. Aprender谩s c贸mo seleccionar un canal de redes sociales que se ajuste a tus necesidades, establecer objetivos y m茅tricas de 茅xito, y determinar cu谩l es tu p煤blico objetivo. Al finalizar este curso, ser谩s capaz de:
Introducci贸n al marketing en redes sociales
Introducci贸n al marketing en redes sociales
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Anke Audenaert
34,673 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(886 reviews)
Beginner level
Recommended experience
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
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Most learners liked this course
What you'll learn
Comprender el panorama del marketing tradicional, digital y en redes sociales
Comprender las principales plataformas de redes sociales, su funcionamiento y la funci贸n que cumplen en el marketing
Crear objetivos SMART, identificar KPI, y definir el p煤blico objetivo y el recorrido del cliente
Elegir las plataformas de redes sociales correctas y crear pol铆ticas de redes sociales
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
There are 5 modules in this course
Esta semana, recibir谩s una introducci贸n al programa Certificado de profesional del marketing en redes sociales de Facebook, obtendr谩s una introducci贸n al marketing y al marketing en redes sociales, conocer谩s la forma en que las empresas usan las redes sociales y ver谩s una presentaci贸n b谩sica del panorama de las redes sociales.
What's included
14 videos7 readings2 assignments1 app item3 discussion prompts
En la semana dos, conocer谩s los pormenores de algunas de las principales plataformas de redes sociales, as铆 como las diferencias entre la forma en que los individuos y las empresas realmente las usan o las pueden usar.
What's included
13 videos2 readings2 assignments
En la semana tres, explorar谩s las dos habilidades fundamentales de los profesionales del marketing: definir objetivos SMART y definir los indicadores clave de rendimiento. Estos son componentes clave para la creaci贸n de una campa帽a de marketing, independientemente de la plataforma que se utilice. Al finalizar la semana, completar谩s el primer proyecto y aplicar谩s tus conocimientos en un caso real.
What's included
6 videos3 readings2 assignments1 peer review
Esta semana, te centrar谩s en el desarrollo de un personaje para el p煤blico objetivo y un recorrido del cliente. Esta es la base de toda campa帽a de marketing y se construye en funci贸n de lo aprendido la semana pasada sobre objetivos e indicadores clave de rendimiento. Finalizar谩s la semana con un proyecto en el que crear谩s tu propio personaje para el p煤blico objetivo y un recorrido del cliente.
What's included
6 videos4 readings2 assignments1 peer review1 discussion prompt
Esta semana, cerraremos el curso centr谩ndonos en una selecci贸n cuidadosa de la plataforma de redes sociales adecuada seg煤n el p煤blico objetivo, y mostraremos la forma de crear y administrar una pol铆tica de redes sociales.
What's included
8 videos2 readings2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Instructor ratings
4.9 (235 ratings)Offered by
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Showing 3 of 886
MB
5
Reviewed on Jun 5, 2022
Muy enriquecedor, y me hizo replantearme conceptos que ten铆a anteriormente. Est谩 muy bine planteado, es muy ameno, y vale la pena, incluso como futuro material de consulta.
JC
5
Reviewed on Jul 28, 2023
Gran contenido, muy pr谩ctico y bien estructurado, me encanto es un curso bastante completo , puedes ver los videos con sus subt铆tulos o puedes leer el contenido si no entendiste algo .
JJ
5
Reviewed on Jun 1, 2022
Excelente curso, descubri mucho sobre las redes sociales que utilizo a diario, despues de este curso tengo un respeto y veo el poder de las app desde otro punto de vista.
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