El primer curso de este especializaci贸n consta de dos bloques que te proveer谩n de los conocimientos necesarios para comenzar tu trayectoria en Marketing.
Investigaci贸n de mercados y comportamiento del consumidor
Investigaci贸n de mercados y comportamiento del consumidor
This course is part of Estrategia de marketing Specialization
Instructor: Shameek Sinha
23,596 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.5
(722 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 6 hours
Learn at your own pace
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Assessments
4 assignments
Taught in Spanish
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This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Los alumnos aprender谩n los fundamentos del comportamiento de los consumidores y el proceso de toma de decisiones de los consumidores y c贸mo utilizar esta informaci贸n para formular estrategias y t谩cticas de marketing eficaces.
What's included
7 videos2 readings1 assignment
El m贸dulo 2 le guiar谩 a trav茅s del proceso de toma de decisiones de los consumidores. Aqu铆 explorar谩 c贸mo un comprador potencial estudia un producto, c贸mo toma su decisi贸n de compra y cu谩l es su evaluaci贸n despu茅s de la compra. Tambi茅n aprender谩 la diferencia entre mercados de consumo y mercados de empresas.
What's included
9 videos1 reading1 assignment
En la segunda mitad de este curso, explorar谩 el mundo de los estudios de mercado. En el M贸dulo 3, el profesor Sinha explicar谩 la importancia del estudio de mercado y c贸mo recopilar datos. Despu茅s, profundizar谩 en los distintos tipos de estudio y dise帽o experimentales.
What's included
11 videos1 assignment
En el 煤ltimo M贸dulo de este curso, aprender谩 con mayor detalle los distintos tipos de datos recopilados durante el proceso de estudio de mercado y c贸mo evaluarlos. Tambi茅n se explicar谩 la importancia de una encuesta eficaz y c贸mo crearla. En la segunda mitad del curso, explorar谩 el mundo de los estudios de mercado.
What's included
15 videos1 reading1 assignment
Instructor
Instructor ratings
4.5 (167 ratings)Offered by
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Showing 3 of 722
AM
5
Reviewed on Aug 31, 2020
Me gust贸 mucho que utilizaran ejemplos para explicar, esto ayuda a la comprensi贸n de la teor铆a y a hacerse una idea de como esta se aplica a la realidad.
FC
5
Reviewed on Jun 13, 2022
Al principio se hace un poco complicado por la nueva forma de estudio, finalmente es sencillo solo es tener dedicaci贸n y repasar constantemente los videos, me agrado la forma de estudio.
PB
4
Reviewed on Aug 19, 2018
EL curso es interesante. La did谩ctica es buena. Quiz谩 le faltan m谩s ejemplos para algunos temas y material te贸rico complementar un aprendizaje significativo.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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