驴Sueles escuchar la palabra "marketing " a diario, pero no est谩s seguro de lo que realmente significa o por qu茅 una empresa lo necesita?, 驴Sabes que el marketing es importante para tu empresa, producto o servicio, pero no est谩s seguro de por d贸nde empezar?
Estrategia de marketing Specialization
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Estrategia de marketing Specialization
Desarrollar su estrategia de marketing. Los fundamentos de la investigaci贸n de mercado, el posicionamiento, el marketing mix y las campa帽as.
Instructors: Ramon Diaz-Bernardo
9,250 already enrolled
Included with 
Get in-depth knowledge of a subject
(473 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(473 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Data Collection
- Value Propositions
- Target Market
- Product Lifecycle Management
- Product Marketing
- Marketing Effectiveness
- Consumer Behaviour
- Survey Creation
- Marketing Planning
- Product Strategy
- Marketing Communications
- Market Research
- Strategic Marketing
- Marketing Strategies
- Product Management
- Market Data
- Business Planning
- Data Analysis
- Case Studies
- Marketing
What鈥檚 included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
16 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from IE Business School
Specialization - 5 course series
What you'll learn
Skills you'll gain
Category: Market Research
Category: Consumer Behaviour
Category: Survey Creation
Category: Research Design
Category: Experimentation
Category: Marketing Strategies
Category: Target Market
Category: Marketing Psychology
Category: Decision Making
Category: Market Data
Category: Marketing
Category: Data Analysis
Category: Data Collection
Category: B2B Sales
What you'll learn
Skills you'll gain
Category: Marketing Strategy and Techniques
Category: Market Analysis
Category: Value Propositions
Category: Target Market
Category: Strategic Marketing
Category: Marketing Planning
Category: Product Marketing
Category: Marketing
Category: Consumer Behaviour
Category: Competitive Analysis
Category: Market Trend
What you'll learn
Skills you'll gain
Category: Product Lifecycle Management
Category: Promotional Strategies
Category: Product Strategy
Category: Marketing Channel
Category: Marketing Communications
Category: Marketing
Category: Marketing Planning
Category: Sales Strategy
Category: Strategic Marketing
Category: Price Negotiation
Category: Integrated Marketing Communications
Category: Advertising
Category: Media Planning
Category: Product Management
What you'll learn
Skills you'll gain
Category: Competitive Analysis
Category: Marketing Effectiveness
Category: Brand Awareness
Category: Customer Analysis
Category: Business Planning
Category: Marketing Management
Category: Marketing Strategies
Category: Marketing Planning
Category: Business Strategies
Category: Marketing Communications
Category: Smart Goals
Category: Brand Strategy
Category: Key Performance Indicators (KPIs)
Category: Customer Retention
Category: Marketing Budgets
Category: Analysis
Category: Market Analysis
Category: Product Strategy
Category: Customer Acquisition Management
Category: Business Metrics
What you'll learn
Skills you'll gain
Category: Product Strategy
Category: Market Analysis
Category: Business Planning
Category: Consumer Behaviour
Category: Hotels and Accommodations
Category: Plan Execution
Category: Marketing Communications
Category: Market Research
Category: Marketing Planning
Category: Marketing
Category: Integrated Marketing Communications
Category: Hospitality Management
Category: Marketing Management
Category: Customer Analysis
Category: Marketing Strategy and Techniques
Category: Return On Investment
Category: Competitive Analysis
Category: Case Studies
Category: Product Marketing
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
This course is completely online, so there鈥檚 no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don鈥檛 give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you鈥檙e automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
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