Este curso explora las bases hist贸ricas y estructurales de los medios deportivos, desde sus or铆genes en el periodismo escrito hasta el entorno multiplataforma actual. El alumnado analizar谩 c贸mo la retransmisi贸n en directo revolucion贸 la cobertura del deporte, c贸mo la transformaci贸n digital ha cambiado la forma de consumir contenido, y c贸mo el comportamiento de los aficionados ha impulsado la interacci贸n en tiempo real y el contenido generado por influencers.
La evoluci贸n de los medios deportivos
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La evoluci贸n de los medios deportivos
This course is part of Revoluci贸n en los medios deportivos: estrategias innovadoras Specialization
Instructor: Marisa S谩enz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Comprender la historia y evoluci贸n digital de los medios deportivos.
Identificar los desaf铆os clave de los medios actuales.
Analizar el comportamiento del aficionado y su impacto en el contenido.
Skills you'll gain
- Communication Strategies
- Revenue Management
- Social Media Marketing
- Digital Transformation
- Social Media Campaigns
- Video Production
- Digital Media Strategy
- Content Creation
- Intellectual Property
- Digital Marketing
- Public Relations
- Media Strategy
- Journalism
- Brand Management
- Storytelling
- Media and Communications
- Media Relations
- Crisis Management
- Advertising
- Social Media
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
8 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is part of the Revoluci贸n en los medios deportivos: estrategias innovadoras Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Conoce los or铆genes y el desarrollo de la cobertura y la transmisi贸n deportiva. Este m贸dulo explora c贸mo las perspectivas culturales dieron forma a los primeros medios deportivos, las innovaciones clave que llevaron el deporte en vivo al p煤blico y los momentos hist贸ricos fundamentales que sentaron las bases del panorama actual de los medios deportivos a nivel mundial.
What's included
4 videos2 readings2 assignments1 discussion prompt
Examina c贸mo las tecnolog铆as digitales han alterado los modelos tradicionales de transmisi贸n y fragmentado la entrega de contenido. Este m贸dulo profundiza en los desaf铆os y soluciones de la agregaci贸n de contenido, el impacto de las plataformas de streaming y la creciente influencia del contenido generado por los aficionados y la interacci贸n en tiempo real en el ecosistema moderno de los medios deportivos.
What's included
6 videos3 readings2 assignments1 discussion prompt
Analiza el entorno actual de los medios deportivos, donde las emisoras tradicionales se adaptan a las tendencias digitales y las plataformas digitales ganan protagonismo. Explora la aparici贸n de influencers y contenido generado por los aficionados, nuevas estrategias de monetizaci贸n y los modelos de negocio en evoluci贸n que sustentan a los actores actuales de los medios deportivos.
What's included
6 videos3 readings2 assignments1 discussion prompt
Investiga los problemas urgentes que enfrentan hoy los medios deportivos, incluyendo la pirater铆a, los dilemas legales y 茅ticos, y los cambios en el comportamiento de los aficionados. Este m贸dulo ofrece conocimientos pr谩cticos sobre la protecci贸n de la propiedad intelectual, la adaptaci贸n a un panorama medi谩tico fragmentado y el mantenimiento de la transparencia, la privacidad y la confianza reputacional en una industria en constante cambio.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
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Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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