Este curso profundiza en las estrategias fundamentales que impulsan la creaci贸n de contenido y la conexi贸n con las audiencias en la industria de los medios deportivos. El alumnado aprender谩 a construir narrativas emocionales, fortalecer el engagement con los aficionados y adaptar los mensajes a audiencias globales y diversos perfiles. El curso destaca el papel de las redes sociales, herramientas para construir comunidades digitales y enfoques para mantener la interacci贸n a largo plazo.
Estrategias y enfoques en los medios deportivos
4 days left: Discover new skills with 30% off courses from industry experts. Save now.
Estrategias y enfoques en los medios deportivos
This course is part of Revoluci贸n en los medios deportivos: estrategias innovadoras Specialization
Instructor: Marisa S谩enz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Dise帽ar estrategias de contenido para conectar con audiencias globales.
Construir comunidades digitales y potenciar el engagement.
Gestionar patrocinios, colaboraciones y venta de derechos audiovisuales.
Skills you'll gain
- Content Strategy
- Crisis Management
- Planning
- Video Production
- Storytelling
- Content Creation
- Community Development
- Social Media
- Advertising
- Revenue Management
- Social Media Strategy
- Social Media Marketing
- Strategic Communication
- Target Market
- Strategic Partnership
- Negotiation
- Target Audience
- Paid media
- Media Relations
- Brand Management
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
8 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Revoluci贸n en los medios deportivos: estrategias innovadoras Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Aprende el arte y la ciencia detr谩s de la creaci贸n de contenido poderoso en medios deportivos. Este m贸dulo explora t茅cnicas de narraci贸n, conexi贸n emocional, reportajes en vivo y estrategias de localizaci贸n global que involucran a los aficionados y maximizan el impacto en audiencias diversas.
What's included
6 videos3 readings2 assignments1 discussion prompt
Explora el papel esencial de las redes sociales en el deporte. Este m贸dulo revela c贸mo aprovechar las plataformas y herramientas en tiempo real para crear comunidades s贸lidas, impulsar el compromiso y utilizar la narraci贸n y el an谩lisis para desarrollar una presencia aut茅ntica en l铆nea.
What's included
4 videos2 readings2 assignments1 discussion prompt
Descubre c贸mo la publicidad, las alianzas y los patrocinios revolucionan el compromiso de los aficionados y crean valor para todos los actores. A trav茅s de principios fundamentales y estudios de caso innovadores, aprender谩s a construir colaboraciones beneficiosas para ambas partes y a ofrecer experiencias de marca inmersivas.
What's included
6 videos3 readings2 assignments1 discussion prompt
Sum茅rgete en el motor comercial de los medios deportivos. Este m贸dulo cubre el ecosistema y la creaci贸n de valor de los derechos medi谩ticos, la evoluci贸n de la venta de derechos y las estrategias detr谩s de los procesos de licitaci贸n exitosos y la agrupaci贸n de derechos, prepar谩ndote para maximizar el valor en un mercado que cambia r谩pidamente.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Marketing
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Why people choose 糖心vlog官网观看 for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, 糖心vlog官网观看 is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. 糖心vlog官网观看 allows me to learn without limits."
Open new doors with 糖心vlog官网观看 Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose 糖心vlog官网观看 for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don鈥檛 give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,