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Very interactive and the clarity of the subject is brilliant. I now understood the difference between primary data and secondary data. It is also interesting to know that whenever there is type II error in any hypothesis, null can't be rejected even though the null hypothesis is false. It is an exciting course.

Found it insightful and comprehensive. Would recommend to all those who are as intrigued as I am about consumer behavior and market research space. A good starting point to evaluate one's interest! I would have loved to actually do a project so as to deepen the understanding of the concepts.

Hello... Priyanka singh here from India, I have successfully completed the 4th week assignment and during this time period I had learnt lots of basic terms related Marketing research and Consumer Behaviour. This course is very beneficial for me and hope to learn more in another weeks.

Amazing learning experience enjoyed throughout the course superb &simple for basic market research learning solved my doubts learned new things in Marketing even though am a marketing student this course helped me to view the broad sense behind the market research lessons

The course was really wonderful and it help me undersatnd the basics of marekt research and what it takes to be a good researcher. My basics got cleared with this course. Also, the instructor was very clear about concepts and he helped me a lot in clearing my concepts.

Really informative teaching.

Ignacio Gafo was very simple in exposing a complex web of information to a first timer like myself. There was a bit of grammar issues (especially with the transcript), but in all, great course.

Thank you to everybody that made it possible.

Estupenda guia entender la l贸gica de la investigaci贸n de mercados e incorporarlo, para quien ya tiene experiencia previa en investigaci贸n de campo, y tambi茅n para quienes comienzan, porque les ayudar谩 a entrar en conocimiento y saber por d贸nde profundizar m谩s.

After completing the course, I finally understood what marketing research and consumer behavior are. It was quite easy to understand because the course is very well structured in a logical sequence. Now I am thinking about applying this knowledge in practice

Muy importante y relevante para comprender el comportamiento del consumidor, y c贸mo evaluarlo. La 煤ltima etapa del curso es la m谩s densa, en d贸nde se ahonda en temas muy espec铆ficos, y de poco utilidad al menos para m铆. En general, es un curso excelente.

The course was very helpful

It gives a knowledge about how customer behave in a market and how one seller can sell his products to the customer and how market research can be done how questionnaires can be made what are the measurement levels of product.

The course was very helpful

It gives a knowledge about how customer behave in a market and how one seller can sell his products to the customer and how market research can be done how questionnaires can be made what are the measurement levels of product.

I loved this course so much and it gave me much needed information. But the instructor explains everything very quickly and only talks about main points and this is not perfect, looking forward to having other courses with IE school and coursera. Thanks

Absolutely Amazing experience

Faculty is more than awesome, the content is outstanding and the Examples and the explanation of everything is just brilliant . This is for the first time I am having any course through online learning and it Amazing.

Th classes are organised and concisely put with problems a consumer deal in his daily life. After going through this course, I am looking forward to attend a advanced course by same lecturer. Thanks once again for presenting an eclectic content.

This course was largely a refresher for me on marketing and statistical terminology and concepts. To that end, it served its purpose well. Professor Sinha did a good job giving relevance to the content and adding real world examples.

the course content is good

the teaching method is at par

good for learning just some minor issues like

the course can be made a bit short especially the week 2 part

the teacher fumbles sometimes but loved his presentation

The course aligns perfectly with students who are pursuing Masters in Management. The concepts are highly theoretical but the professor tries to explain it with the help of practical examples which simplifies the subject.

Interesting insights and it taught me a lot more on market research and the key aspects as well as things we should look out for. I like how the course is example oriented. It makes it easier to understand the content.

Great Course! It is very simple and it doesn't take very long. Professor gave some excellent life examples which make learning interesting and dynamic. I will continue to the end of the specialization definitely.

I've completely learnt about how consumer behaves while taking purchase decision, also I've learnt about how to organize research and creating questionnaire and how to understand the results achieved from it.

The course enables every individual from any background and discipline to understand the fundamentals of market research process. It also gives learners the foundation of understanding behavior of consumers.

Thank you so much and I love the examples given and simulation with a consumer, it's effective because I easily understand the consumer behavior and importance of market research in the role of marketers.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors. ........

Very nice illustrations throughs the course which lead to better Understanding of all the concepts related to market research and consumer behaviour. Thank you prof. Shameek. Very well prepared course.

Actually, the Course is Valuable and Prof. explaination is very good and Clear

I recommend it for all who need to update his knowledge and to have an excellent refrence .

Raif Moalla

clear..

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