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Introdu莽茫o ao Marketing Anal铆tico
Insper

Introdu莽茫o ao Marketing Anal铆tico

Carlos R. F. Bara
Danny Claro
Silvio Laban

Instructors: Carlos R. F. Bara

50,958 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

(798 reviews)

Flexible schedule
Approx. 23 hours
Learn at your own pace
98%
Most learners liked this course
Earn a Certificate
With paid plans
Gain insight into a topic and learn the fundamentals.
4.7

(798 reviews)

Flexible schedule
Approx. 23 hours
Learn at your own pace
98%
Most learners liked this course
Earn a Certificate
With paid plans

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Add to your LinkedIn profile

Assessments

22 assignments

Taught in Portuguese

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There are 7 modules in this course

Neste primeiro momento, apresentamos quais s茫o os objetivos do curso, os recursos dispon铆veis e as din芒micas propostas para estudo e avalia莽茫o do seu aprendizado. Ap贸s esse primeiro contato, espera-se que voc锚 esteja preparado para iniciar o curso!

What's included

1 video8 readings

Ao final desse m贸dulo, espera-se que voc锚 esteja apto a entender o que 茅 Marketing Anal铆tico, como 茅 aplicado e diferenciar suas principais t茅cnicas.

What's included

7 videos2 readings3 assignments

Ao final desse m贸dulo, espera-se que voc锚 esteja apto a construir question谩rios para coletar dados sobre comportamento dos consumidores.

What's included

10 videos3 readings5 assignments

Ao final desse m贸dulo, espera-se que voc锚 esteja apto a formular hip贸teses test谩veis quantitativamente e analisar testes e modelos lineares.

What's included

11 videos9 readings4 assignments

Ao final desse m贸dulo, espera-se que voc锚 esteja apto a aplicar a t茅cnica de segmenta莽茫o com base em dados, analisar resultados e recomendar a forma莽茫o de grupos homog锚neos.

What's included

14 videos11 readings4 assignments

Ao final desse m贸dulo, espera-se que voc锚 esteja apto a desenvolver e analisar um instrumento para avalia莽茫o de posicionamento de marca.

What's included

10 videos4 readings5 assignments

Agora, solicitamos que realize a Avalia莽茫o Final do Curso e verifique se alcan莽ou os objetivos almejados.

What's included

1 video1 reading1 assignment

Instructors

Instructor ratings
4.7 (55 ratings)
Carlos R. F. Bara
Insper
1 Course50,958 learners
Danny Claro
Insper
1 Course50,958 learners
Silvio Laban
Insper
1 Course50,958 learners

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Insper

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4.7

798 reviews

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AZ
4

Reviewed on Sep 3, 2019

DC
4

Reviewed on Mar 12, 2018

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5

Reviewed on Sep 19, 2019

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