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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,035 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on ÌÇÐÄvlog¹ÙÍø¹Û¿´ with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your ÌÇÐÄvlog¹ÙÍø¹Û¿´ work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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3576 - 3600 of 5,359 Reviews for Marketing in a Digital World

By Pratiksha M K

•

May 3, 2020

It is best course

By Ya C

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Apr 23, 2020

Love this course!

By Christos

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Mar 31, 2020

Very Interesting!

By Wiwit K S

•

Sep 12, 2019

i like this modul

By LORENA D S P

•

Aug 13, 2019

I really love it!

By Taranjot B

•

Jul 25, 2019

Very informative.

By Mohamed A

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Jul 2, 2019

Iam very thankful

By Rahul D

•

Apr 29, 2019

Excellent Course!

By carlos a a g

•

Mar 1, 2019

Nice explanations

By Phanindra K

•

Oct 29, 2018

Excellent Course.

By Eduardo S

•

Sep 26, 2018

Completo y actual

By Chun Y L

•

Mar 31, 2018

love this course!

By Tiffany W

•

Jun 20, 2017

Excellent course.

By Modestman

•

Feb 28, 2017

Very good course.

By Rohit P

•

Jun 20, 2016

Very insight full

By Carolina R

•

Jun 19, 2016

Good key concepts

By DongHyeon A Y

•

Feb 22, 2016

totally helpful .

By Liliana H

•

Oct 14, 2015

Very interesting!

By Petra E C

•

Oct 13, 2015

Excellent course.

By Yousef J

•

Apr 14, 2025

excellent course

By Dina A A M

•

Dec 23, 2024

Very interesting

By Goldy S

•

Jan 27, 2022

very good course

By Abhishek C

•

Nov 15, 2021

Nice experience.

By Sherine c

•

Oct 25, 2021

it was very good

By Faishal R A

•

Oct 23, 2021

Great instructor