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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,035 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on ÌÇÐÄvlog¹ÙÍø¹Û¿´ with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your ÌÇÐÄvlog¹ÙÍø¹Û¿´ work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

SM

Jul 23, 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

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4701 - 4725 of 5,359 Reviews for Marketing in a Digital World

By Seamus K

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Dec 16, 2017

Excellent course well delivered. There was a good balance between the lectures, readings and the assignments.

By R K

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Aug 16, 2020

Interesting course with some important concepts. I felt the section on 3D printing was unnecessary though...

By peram s

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Feb 12, 2017

It was a very good experience but the examples used should be current time and should not be outdated ones.

By Romain V

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Feb 9, 2016

Very insightful class. Certainly would need an update on 3d printing as well as virtual reality development

By Kedar S

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Jun 29, 2020

useful and lots of things are there which we can learn from this course.case studies used where beneficial

By Lizelle W

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Apr 18, 2017

Very informative, interesting articles and great case studies. The combination learning works well for me!

By Mauricio R

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May 21, 2016

Good course, clear and easy to understand some exercises were outdated as red laser doesn't exist any more

By Nalan T

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Dec 15, 2020

I really would like to say thank you to my lecture Aric Rindfleisch. The course was exciting and amusing.

By Shalini

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Sep 21, 2020

Being entirely new to marketing and studying everything for the first time and found it very interesting.

By leo v 1

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Sep 27, 2019

Great course to understand how digital tools have impacted the 4 Mktg P's through an overall perspective.

By Tonmoy C

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Aug 30, 2020

I am really felling proud that I can complete this great course. The method of teaching is really great.

By Gone S

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Jul 27, 2020

I enjoyed the course. I loved doing case studies. It was fun for me. Thank you ÌÇÐÄvlog¹ÙÍø¹Û¿´ and my Professor

By Nataliia B

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Nov 28, 2016

Great course that gives a fresh look on marketing.

Although few exercises should be reviewed and updated.

By Rohan R

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Sep 3, 2016

Wonderful Course. Everything explained nicely along with examples to describe each concepts elaborately.

By Sweta S

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Jul 13, 2020

Great Information. Very concise and current. Will be able to use the tools I've gained from the course.

By Piero V

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Mar 1, 2017

Hi, how do I finish the course? I stayed in module two and I would like to finish the course. Thank you

By ARCHITA A U

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Sep 7, 2020

i really enjoyed learing new things of this evolving world and marketing in new advanced digital world

By UTTKARSH M

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Aug 5, 2020

Good to have a basic understanding of the changing marketing strategy using digital platform and tools

By Anas P

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Jun 4, 2020

Marketing in digital World is a good course.l was learned lots of information about digital marketing.

By Yash U

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Jun 13, 2019

New and refreshing concepts regarding how Marketing is evolving due to digitalization and innovations.

By Jon B

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May 25, 2017

I really liked the professor's videos and projects a lot. The student aid was not that helpful though.

By Bassam A l ب ا

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Oct 3, 2017

great course i learned a lot of the concept of the digital world and how to engage with the public .

By Jaime R

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Nov 28, 2015

Lacks depth but gives a good overview of the different aspects of Digital transformation. worth doing

By Shreyas D

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Jun 23, 2020

The course was really helpful it was completely different from the rest of digital marketing courses

By Ziaul K

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Dec 21, 2016

Like this coerce but some more topic should be added in first week. this can be cover within 3 days.