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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,035 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on ÌÇÐÄvlog¹ÙÍø¹Û¿´ with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your ÌÇÐÄvlog¹ÙÍø¹Û¿´ work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DB

Jul 26, 2020

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

SM

Jul 23, 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

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5276 - 5300 of 5,359 Reviews for Marketing in a Digital World

By Beslagic S

•

Dec 29, 2021

I have learned nothing that I could apply. Lots of unnecessary information and nothing concrete. A 2 star rating is too high a rating but let it be. All this is just my opinion.

By Naman j

•

Apr 21, 2020

course has been outdated. it must be updated now year is 2020 and still the facts and studies are old. some references there are to read even have new sites link not working.

By Gian P P F

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Feb 14, 2021

BORED! Please stop speaking about the past nobody cares about what happen yesterday we need the information for the future and what its happening in the actuality

By Marie D

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Feb 2, 2019

I didn't get the chance to really explore what digital World was since it was only a 7 day trial. Not enough for someone that has a daily job.

By Deleted A

•

Jul 9, 2021

I thought the peer reviews were entirely too subjective; therefore, I stopped taking the course. I really enjoyed the class otherwise.

By VISHNU T

•

May 20, 2020

Doesn't talk about any tools for digital marketing.

Provides a fundamental view of marketing techniques

By Davide M

•

Dec 16, 2018

I think the subject of the lesso are in some case to old. It could be a good idea to update it

By Stephanie L K

•

Aug 22, 2021

trying to drop it due to accidently adding, and it only allows to rate, not unenroll.

By sandra j

•

Dec 21, 2020

Since we are paying for the training it is a pity not having a certificate

By Max R

•

Dec 25, 2020

Elementary understanding of the changing Digital World.

By HARITHA P

•

Nov 25, 2023

On that certificate my name was not there

By Dr. R K

•

Oct 6, 2020

I am Still Waiting for my certificate

By Abhijeet S D

•

Jun 24, 2020

sound of videos are very low

By vinodkumar

•

Dec 11, 2018

Ok,not what I expected.

By Ivan T

•

Oct 11, 2016

Empty of content

By Tarmuji - S S

•

Sep 4, 2025

error system

By Samir s

•

Nov 17, 2020

it was good

By Anastasiia K

•

Mar 21, 2016

Didn't think that this is the best course for people who want to learn about Digital Marketing. The learning process is very slow and sometimes I felt that more could be learnt by just reading a number of books or articles on this topic.

There is no dialogue with the professor (or anyone who has more experience or knowledge, the assignments are checked by people who are also taking this course. Though one would expect to learn from the assignments and mistakes he or she makes during it. Instead some people who have ideas, maybe even wrong ones, about this specific area of knowledge, judge your work (I could be also wrong about those things and have to grade somebody's work, which is a bit confusing).

Besides, the assignments are not very interesting or challenging. I wouldn't recommend passing this course.

By Mattias E

•

May 14, 2020

I was so sadly unimpressed by the process of this course. I had one great week, with good teaching and content, and then when I was getting ready for week 2 - and I paid a membership to get to continue, the deadlines were several weeks into the future. Deadlines, that also guarded the content, meaning I had to stop. Meaning, it slowed me down and made me focus on other stuff instead of keeping the momentum going. Yes, it is also my responsibility, but the way the course was setup with deadlines and locked content - just doesn't make any sense and now it feels more like a money grab than anything else. Which is a shame, because the actual content seemed great.

By Alexandra A

•

Mar 21, 2017

Really poor approach to grade this course. Regardless of the effort put in on assignments, peer reviews are inconsistent, unguided and poor as a result, bringing down the final grade one is likely to obtain on a course. There is also a limited course support from the staff and no feedback in general for any of the issues raise. Personally I would not recommend

By Jingting L

•

Aug 22, 2019

This course serves as a reminder for how important independent, critical reasoning is to counter fads. Many of the technological examples and the companies studied have not stood the test of time. Many can soon become counter-examples of how digital innovation can go wrong. Yet the course has not been updated to reflect that.

By Tori T

•

Oct 26, 2016

I have to apologize this course was so out of date. Yes, I learned a few things, but the recommended reading was from 2010 and 2011. One of the assignments was about an app that no longer exists. Had I not already purchased multiple classes I don't think I would continue on. I hope the next classes are more up-to-date.

By Gina M C

•

Apr 26, 2016

The videos are long and not engaging enough. Rather than digital marketing concepts, this was more an application of trends to traditional marketing concepts. Some of the topics are already outdated and some assignments were more applicable to those residing in the U.S. or are not exactly feasible to do at this point.

By Mark J

•

Jul 23, 2020

Complete waste of time. The user review process is a joke. I lost points because my "answer was short." Not that it didn't answer the question or that it was a bad reponse. Literally that it was short. If you have to explain the most basic of questions with a paragraph then you probably don't understand the topic.

By Priya V

•

Sep 29, 2018

All the information, case studies, academic studies, research papers, tools sites in this course are very old. In this digital age when everything is moving & evolving so fast, why is this basic section of the specialization not being updated? This course was not worth the money charged by coursera.