Este curso te proporcionar谩 las habilidades para optimizar tus acciones de marketing en redes sociales. Aprende a evaluar e interpretar los resultados de tus campa帽as publicitarias. Aprende a evaluar la efectividad de la publicidad a trav茅s de estudios de mejora y optimiza tus campa帽as con pruebas divididas. Comprende c贸mo la efectividad de la publicidad se mide en todas las plataformas y dispositivos, aprende a evaluar el ROI de tu actividad de marketing y perfecciona el modo de comunicar tus resultados de marketing en redes sociales a otros en la empresa.
Medir y optimizar campa帽as de marketing en redes sociales
Medir y optimizar campa帽as de marketing en redes sociales
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Anke Audenaert
7,941 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.9
(205 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 8 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Entender las diferentes t茅cnicas usadas para optimizar las campa帽as de marketing, como Modelos de marketing mix y atribuci贸n
Implementar una prueba A/B para optimizar tu campa帽a
Analizar paneles y evaluar el ROI de tus acciones de marketing en redes sociales
Presentar y comunicar los resultados de tu campa帽a a un equipo
Skills you'll gain
- Marketing Analytics
- Data Storytelling
- Social Media Marketing
- Marketing Effectiveness
- Key Performance Indicators (KPIs)
- Advertising Campaigns
- Advertising
- Business Metrics
- Campaign Management
- Web Analytics
- Social Media Strategy
- Marketing
- A/B Testing
- Presentations
- Return On Investment
- Technical Communication
- Data Visualization
- Verbal Communication Skills
- Social Media
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in Spanish
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This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
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Share it on social media and in your performance review
There are 4 modules in this course
Esta semana aprender谩s todo sobre c贸mo alinear las m茅tricas con tus objetivos de marketing y t茅cnicas de an谩lisis de datos. Aprender谩s t茅rminos comunes, como retorno de la inversi贸n y valor de vida, y c贸mo calcularlos.
What's included
14 videos7 readings4 assignments2 discussion prompts
En la segunda semana, aprender谩s a evaluar el 茅xito de tus campa帽as publicitarias. Aprender谩s a evaluar los informes de resultados de la campa帽a y c贸mo los estudios de mejora pueden ayudarte a determinar el impacto de tu campa帽a.
What's included
7 videos2 readings2 assignments
En la tercera semana, aprender谩s a optimizar la publicidad con pruebas聽A/B y c贸mo la atribuci贸n puede ayudarte a evaluar y optimizar tu estrategia publicitaria en las distintas plataformas.
What's included
7 videos1 reading2 assignments1 discussion prompt
Esta semana, aprender谩s c贸mo contar la historia completa de tu campa帽a y comunicar sus resultados a un p煤blico m谩s grande con una presentaci贸n efectiva. Aprender谩s a contar una historia clara con datos y a enfocarte en las estad铆sticas que ayudar谩n a determinar los pasos siguientes de tus acciones de marketing.
What's included
7 videos1 reading2 assignments
Instructor
Instructor ratings
4.9 (36 ratings)Offered by
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AC
5
Reviewed on Jun 12, 2022
Me gusto mucho la manera de ense帽ar de este curso, la persona que estubo exponiendo me fue muy agradable y claras sus explicaciones.
AG
5
Reviewed on Mar 9, 2025
Excelente curso, aprendes bastante y te explica todo de forma detallada
RF
5
Reviewed on Jun 24, 2023
un curso bien elaborado y con buena dificultad para repasar lo aprendido sin duda un reto
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don鈥檛 give refunds, but you can cancel your subscription at any time. .
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