Este curso te proporcionar谩 las habilidades para optimizar tus acciones de marketing en redes sociales. Aprende a evaluar e interpretar los resultados de tus campa帽as publicitarias. Aprende a evaluar la efectividad de la publicidad a trav茅s de estudios de mejora y optimiza tus campa帽as con pruebas divididas. Comprende c贸mo la efectividad de la publicidad se mide en todas las plataformas y dispositivos, aprende a evaluar el ROI de tu actividad de marketing y perfecciona el modo de comunicar tus resultados de marketing en redes sociales a otros en la empresa.
Medir y optimizar campa帽as de marketing en redes sociales
Medir y optimizar campa帽as de marketing en redes sociales
This course is part of Marketing en redes sociales de Meta Professional Certificate
Instructor: Anke Audenaert
7,941 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.9
(205 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 8 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Entender las diferentes t茅cnicas usadas para optimizar las campa帽as de marketing, como Modelos de marketing mix y atribuci贸n
Implementar una prueba A/B para optimizar tu campa帽a
Analizar paneles y evaluar el ROI de tus acciones de marketing en redes sociales
Presentar y comunicar los resultados de tu campa帽a a un equipo
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in Spanish
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This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Esta semana aprender谩s todo sobre c贸mo alinear las m茅tricas con tus objetivos de marketing y t茅cnicas de an谩lisis de datos. Aprender谩s t茅rminos comunes, como retorno de la inversi贸n y valor de vida, y c贸mo calcularlos.
What's included
14 videos7 readings4 assignments2 discussion prompts
En la segunda semana, aprender谩s a evaluar el 茅xito de tus campa帽as publicitarias. Aprender谩s a evaluar los informes de resultados de la campa帽a y c贸mo los estudios de mejora pueden ayudarte a determinar el impacto de tu campa帽a.
What's included
7 videos2 readings2 assignments
En la tercera semana, aprender谩s a optimizar la publicidad con pruebas聽A/B y c贸mo la atribuci贸n puede ayudarte a evaluar y optimizar tu estrategia publicitaria en las distintas plataformas.
What's included
7 videos1 reading2 assignments1 discussion prompt
Esta semana, aprender谩s c贸mo contar la historia completa de tu campa帽a y comunicar sus resultados a un p煤blico m谩s grande con una presentaci贸n efectiva. Aprender谩s a contar una historia clara con datos y a enfocarte en las estad铆sticas que ayudar谩n a determinar los pasos siguientes de tus acciones de marketing.
What's included
7 videos1 reading2 assignments
Instructor
Instructor ratings
4.9 (36 ratings)Offered by
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AC
5
Reviewed on Jun 12, 2022
Me gusto mucho la manera de ense帽ar de este curso, la persona que estubo exponiendo me fue muy agradable y claras sus explicaciones.
AG
5
Reviewed on Mar 9, 2025
Excelente curso, aprendes bastante y te explica todo de forma detallada
RF
5
Reviewed on Jun 24, 2023
un curso bien elaborado y con buena dificultad para repasar lo aprendido sin duda un reto
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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