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Learner Reviews & Feedback for Market Research and Competitive Analysis by Microsoft

4.7
stars
28 ratings

About the Course

Equip yourself with the skills to gather and interpret market data, assess the competitive landscape, and generate innovative product ideas. This course focuses on identifying market gaps and opportunities through thorough research and competitive analysis. You'll learn to apply B2B market research methodologies using Microsoft tools, analyze enterprise customer needs and market trends, and complete a final project demonstrating your ability to conduct impactful research. Delve into consumer behavior and segmentation, create buyer personas, and master competitive analysis techniques. Understand the unique dynamics of the AI product market, including data ecosystems and regulatory influences. This course empowers you to make data-driven decisions and develop strategies that address real market needs. By the end of the course, you will be able to: -* Collect and analyze market data to identify product gaps and opportunities. *Conduct thorough competitive analysis to gain insights into competitors' strategies. *Complete a final project that explains the ability to conduct market research and competitive analysis. -Apply B2B market research methodologies using Microsoft tools -Analyze enterprise customer needs and market trends A Microsoft 365 license or free trial is needed to complete the course activities....
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1 - 3 of 3 Reviews for Market Research and Competitive Analysis

By Caio C S

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Sep 18, 2025

Excellent course with foundational skills that can be applied to current market evolving landscape!

By Aniket R

鈥�

Jul 18, 2025

excellent

By Ian H

鈥�

Jul 26, 2025

Like other courses in this certification, it is extremely redundant and frustrating to work through. Each reading is so similar to all the others I often have to back out and check that I haven't already completed that section. The content is generally good, but filled with superfluous AI-written fluff that it is supremely disorienting, making it very difficult to actually focus on the content. I am happy to have completed it, but I could have learned a lot more if it was 50% shorter and focused instead of uneccessarily expanding to a super long-form course. Additionally, the activities are convoluted and require you to jump between requirement documents which are often contradictory. This is not unlike an actual work environment, but feels like sloppy construction by the "authors" and puts new learners at a significant disadvantage.