Master the dynamic world of social media through comprehensive exploration of its evolution, impact, and future. This course equips you with critical thinking skills to analyze social media platforms, understand their theoretical foundations, and navigate digital spaces responsibly.

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What you'll learn
Analyze social media platforms using foundational theories including Uses and Gratification Theory and Media Ecology Theory.
Navigate digital identity, privacy, and ethical challenges while implementing cybersecurity practices for responsible social media use.
Evaluate social media's impact on society, communication, and employment to leverage platforms for career advancement effectively.
Apply safety strategies and promote positive online behavior to create inclusive digital communities and combat cyberbullying.
Skills you'll gain
- Social Media
- Sociology
- Social Media Strategy
- Digital Communications
- Digital Marketing
- Cybersecurity
- Business Ethics
- Content Creation
- Learning Theory
- Digital Media Strategy
- Social Media Management
- Professional Networking
- Information Privacy
- Psychology
- Communication
- Social Media Marketing
- Social Network Analysis
Details to know

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November 2025
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There are 10 modules in this course
The "Humans are Social Media" module aims to provide students with a comprehensive understanding of social media's etymology and its significance in the modern world. Students will explore the evolution from early platforms to the birth of modern socoial media, understanding the drawbacks of early social networking. By the end, students will have a nuanced perspective on the historical development, importance, and challenges associated with social media, enabling them to engage in informed discussions about its role in society.
What's included
13 videos7 readings7 assignments
Students who complete the "The Evolution and Diversity of Social Media" module will receive a brief introduction to the leading social media platforms. The module's coverage of discussion forums, media sharing, professional networking, microblogging, and sharing of visual information attempts to provide students with an understanding of the distinctive qualities and contributions of each. Students will be thoroughly aware of the varied social media environment by the end, allowing them to interact efficiently with the constantly changing online platforms.
What's included
10 videos5 readings7 assignments
The "Social Theory" module explores various theories interlinked with social media. The module goes through theories such as Uses and gratification theory, Diffusion of innovation theory and media ecology theory. This module offers a comprehensive exploration of social theory, providing students with a foundational understanding of the various perspectives, concepts, and debates that shape our understanding of society.
What's included
8 videos4 readings6 assignments
The "Social Media Reality" module aims to give students a critical perspective on key aspects of social media. Students will explore the ideologies shaping content and interactions, critically assess exploitation instances, and examine access disparities across demographics. The module also delves into the interconnected growth of social media with the popularity of the internet. By the end, students will be equipped with insights to navigate the complex landscape of social media, fostering a critical understanding of its impact on society.
What's included
6 videos3 readings5 assignments
The "Identity, Once an Elusive Concept" module provides students with a concise exploration of personal identity in the digital age. It covers the complexities of online and offline identity, the influence of algorithms on digital lock-in, strategies for managing digital overuse, and the prevalence of cyberbullying. The module also delves into the intricacies of privacy in the digital era. By the end, students will gain a critical understanding of these key aspects, enabling them to navigate the complexities of personal identity in today's interconnected world.
What's included
10 videos5 readings7 assignments
The "Ethics of Social Media" module delves into the complex ethical considerations surrounding the use and impact of social media platforms in contemporary society. It explores the multifaceted intersection of technology, communication, and ethics, aiming to equip participants with a critical understanding of the ethical dilemmas inherent in the digital realm.
What's included
8 videos4 readings6 assignments
The "Towards a Truly Social Media" module explores social media dynamics. Students analyze the need vs. want for social media, examine 2021 demographic trends, and assess social media's response to COVID-19. The module prompts anticipation of future trends, fostering a critical understanding of social media's evolving role. Students gain insights into motivations, demographics, and potential developments in this dynamic landscape.
What's included
6 videos3 readings5 assignments
The "Employment in Social Media" module explores the dynamic landscape of employment through social media, equipping participants with the knowledge and skills needed to leverage these platforms effectively in their job search and career advancement.
What's included
8 videos4 readings6 assignments
In this module, you will delve into the various concerns surrounding social media use. Explore concepts such as privacy, authenticity, informed consent, and anonymity, gaining an understanding of the risks associated with sharing personal information online. Analyse real-world examples of these concerns in social media interactions. You will gain a comprehensive understanding of the digital challenges you may encounter on social media platforms and will be equipped with the knowledge to navigate them effectively.
What's included
10 videos10 readings4 assignments
In this module, you will focus on strategies to ensure safety while using social media platforms and promote positive online behavior within digital communities. Through interactive activities and discussions, you will explore cybersecurity practices, seek support networks for addressing online safety concerns, engage in digital advocacy efforts, and demonstrate resilience in navigating challenging online environments. By the end of the module, you will be empowered to navigate social media platforms safely and responsibly, contributing to a positive digital culture and advocating for online safety within your communities.
What's included
10 videos11 readings4 assignments
Instructor

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Frequently asked questions
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