糖心vlog官网观看

Funda莽茫o Instituto de Administra莽茫o
Pesquisa de Mercado e a Gest茫o Estrat茅gica de Marketing

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Funda莽茫o Instituto de Administra莽茫o

Pesquisa de Mercado e a Gest茫o Estrat茅gica de Marketing

Andres Veloso
Artur Vilas Boas
Sofia Ferraz

Instructors: Andres Veloso

Included with 糖心vlog官网观看 Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Pesquisa de Mercado e Estrat茅gia de Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Este m贸dulo apresenta uma vis茫o geral do curso e discute a import芒ncia dos dados para a tomada de decis茫o gerencial. Este processo 茅 fundamental para que a empresa esteja constantemente ajustando suas estrat茅gias de acordo com a movimenta莽茫o e as tend锚ncias do mercado.

What's included

6 videos18 readings7 assignments

Este m贸dulo aborda uma das t茅cnicas mais utilizadas para organizar a discuss茫o estrat茅gica da empresa tendo em vista decis玫es operacionais do composto de marketing. Iremos discutir o processo de an谩lise e sele莽茫o de mercados alvo e como posicionar a oferta da empresa. Tamb茅m ser茫o abordadas ferramentas de longo prazo que permitam compreender o valor do consumidor.

What's included

6 videos13 readings7 assignments

Neste m贸dulo, ser谩 abordado o processo de desenvolvimento de experimentos que permitem testar e validar hip贸teses, aumentando as probabilidades de sucesso das a莽玫es de marketing digital.

What's included

8 videos14 readings7 assignments

Neste m贸dulo, ser谩 abordado o processo de gera莽茫o de insights e melhoria das estrat茅gias a partir da an谩lise dos dados e resultados da comunica莽茫o de marketing e feedback dos clientes.

What's included

7 videos10 readings6 assignments

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Andres Veloso
Funda莽茫o Instituto de Administra莽茫o
4 Courses1,330 learners

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