El mundo de la publicidad es muy atractivo y apasionante para muchas personas. Ya se trate de profesionales de negocios, estudiantes o p煤blico en general, los diferentes aspectos involucrados con las comunicaciones publicitarias suelen despertar gran inter茅s. No obstante, muchas veces se desconocen los conceptos, herramientas y metodolog铆as sobre los cuales se apoyan los expertos publicitarios para la construcci贸n de mensajes relevantes y efectivos.鈥��
Publicidad
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Comprender la comunicaci贸n publicitaria y su relaci贸n con la gesti贸n de marketing.
Analizar los elementos esenciales para la construcci贸n de mensajes efectivos.
Identificar herramientas para integrar medios digitales en las comunicaciones de marketing.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
13 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
En esta semana te abocar谩s a comprender c贸mo la publicidad se integra con otros aspectos y tareas inherentes a la gesti贸n de marketing y as铆 podr谩s derribar el mito popular de que la publicidad y el marketing son casi conceptos equivalentes. Luego, navegar谩s por las curiosidades del proceso de comunicaci贸n y entender谩s c贸mo juega la percepci贸n a los efectos del posicionamiento de marcas y productos.
What's included
4 videos4 readings3 assignments1 discussion prompt
En esta semana conocer谩s los diferentes elementos intervinientes en todo proceso de comunicaci贸n y, consecuentemente, podr谩s comprender c贸mo gestionarlo para la mejor ejecuci贸n de acciones publicitarias. Reforzando esto 煤ltimo, se expondr谩 c贸mo el brief publicitario y la estrategia creativa ofrecen lineamientos precisos acerca de c贸mo orientar las comunicaciones y mensajes a dise帽ar.
What's included
3 videos3 readings3 assignments
En esta semana se presentar谩n las diferentes herramientas que, junto a la publicidad, pueden completar la organizaci贸n de una campa帽a completa, y conocer谩s los diversos medios que pueden utilizarse para impactar positivamente en los p煤blicos objetivo de inter茅s. A prop贸sito de los medios, se pondr谩 foco en el mundo online y en c贸mo dise帽ar un ecosistema digital atendiendo a diferentes objetivos que podr铆an perseguirse.
What's included
3 videos3 readings3 assignments1 discussion prompt
En esta semana se presentar谩 el concepto y detalle del llamado 鈥渆mbudo de atracci贸n鈥� (tambi茅n conocido como 鈥渆mbudo de conversi贸n鈥�). Se vincular谩 al mismo con la publicidad y con otras herramientas y recursos que pueden utilizarse en el marco de las comunicaciones digitales de marketing. Adicionalmente, reconociendo el evidente protagonismo que d铆a a d铆a ganan las redes sociales como espacios para la ejecuci贸n de acciones publicitarias y de comunicaci贸n, se expondr谩n lineamientos esenciales para una mejor gesti贸n comunicacional en estos entornos.
What's included
3 videos4 readings4 assignments1 discussion prompt
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