Como un mercad贸logo, tenemos claro que nuestra funci贸n principal en las empresas es identificar las necesidades del mercado y con base en ellas establecer estrategias de compra 鈥� venta que causen impacto y satisfagan las necesidades de los consumidores. 脡ste es un reto importante, pero adem谩s de ser creativos en la definici贸n de estas estrategias, tenemos que tener en cuenta el desarrollo que a trav茅s de los 煤ltimos a帽os ha tenido el Internet y atr谩s de 茅l las redes sociales. Es por ello que hay que estar conscientes de la importancia que las redes van teniendo y c贸mo pueden ayudar a la promoci贸n de los productos y servicios que como proveedor estamos ofreciendo.
Las redes sociales en acci贸n
Las redes sociales en acci贸n
This course is part of Marketing con Redes Sociales Specialization
Instructors: Jos茅 Antonio Cano Chambonnet
26,222 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.6
(751 reviews)
14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
99%
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Assessments
16 assignments
Taught in Spanish
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This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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- Gain a foundational understanding of a subject or tool
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There are 5 modules in this course
En este m贸dulo conocer谩s c贸mo establecer los objetivos para llevar a cabo una campa帽a con redes sociales y de qu茅 manera est谩n conectados con las actividades comerciales clave de la marca para que generen resultados. Sabr谩s c贸mo implementar un mecanismo de escucha para validar el 茅xito de la campa帽a, establecer m茅tricas y analizar los resultados.
What's included
1 video2 readings
A trav茅s de este m贸dulo podr谩s aprender c贸mo establecer objetivos que manifiesten lo que quieres lograr y c贸mo medir que realmente se logr贸 lo que te hayas propuesto.
What's included
8 videos4 readings4 assignments
En este m贸dulo podr谩s revisar las diferentes actividades que se deben desarrollar para poner en marcha una estrategia en redes sociales.
What's included
9 videos3 readings4 assignments1 discussion prompt
A trav茅s de este m贸dulo podr谩s conocer cu谩les son los recursos que se requieren definir para el desarrollo de una estrategia en redes sociales y evaluar cu谩ndo es adecuado usar una agencia y cu谩ndo recursos internos.
What's included
3 videos2 readings4 assignments
En este m贸dulo podr谩s conocer los indicadores clave de rendimiento que se pueden medir para evaluar el 茅xito de un programa de medios sociales, as铆 como las herramientas que puedes utilizar.
What's included
9 videos3 readings4 assignments
Instructors
Instructor ratings
4.7 (143 ratings)Offered by
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DC
5
Reviewed on Nov 8, 2020
Excelente Curso, deber铆a llamarse Introducci贸n al MARKETING DIGITAL ,esta muy bien elaborado y es complementario con Community Management, gracias a HIAS y ACNUR por la capacitaci贸n.
LS
5
Reviewed on Apr 14, 2020
ME PARECE UN BUEN CURSO CON BUENAS EXPLICACIONES Y EJEMPLOS. ME GUSTARIA QUE HUBIERAN MAS PROYECTOS A DISE脩AR QUE FUERAN EVALUADOS POR LOS EXPERTOS. NO SOLO QUIZZES DE PREGUNTAS Y RESPUESTAS.
MV
4
Reviewed on Dec 15, 2020
Considero que si lo pueden actualizar a redes que se usan hoy en d铆a, estar铆a mucho mejor, pero si pude aprender muchas cosas, gracias al profesor por su tiempo y deseos de ense帽ar.
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